summer 2011

Mass Merchants Go To The Head of The Class

The massive heat waves all across the country have ended, summer camps are coming to a close, and children are scrambling to finish the reading lists they have ignored all summer.   These can only mean one thing—the first day of school is just around the corner.  Using Compete’s panel of 2 million consumers and the results of our Summer 2011 Shopper Intelligence survey, we explored the hot ticket items this