Is Subway Going for the Gold?
Image from: Michael Phelps / Shutterstock With the upcoming London Olympics right around the corner, it’s nearly impossible to miss the Michael Phelps craze. Whether he is swimming the butterfly or describing his favorite sub, Phelps has been in the public’s eye. All this talk about Phelps led me to Subway.com where 5 Dollar footlongs, Apolo Ohno, nutrition facts, and the avocado craze were heavily promoted. Has Subway been able
Subway Freshbuzz: Online Ads for Breakfast, Marketing Success for Lunch?
Am I the only one that finds Burger King’s character “The King” profoundly creepy? Supposedly not, as Burger King recently split with their ad agency Crispin, the creators of that particular campaign. But no matter who their ad agency is, fast food restaurants aren’t known for spending a larger portion of their advertising dollars online. There are TV commercials and billboards in abundance, but why give so little attention to