Is Subscribe & Save Working?
Image from: Subscribe Function / Shutterstock Auto replenishment programs are supposed to make consumers’ lives easier— they simply sign up and then receive the product at their front door without any hassle or worries. To better understand the extent of awareness and usage of such programs, we took a closer look at Amazon’s Subscribe & Save, one of the better known auto-replenishment programs in the market. In addition to
Out of Toilet Paper? Amazon to the Rescue!
Image from: William J. Mahnken / Shutterstock Have you ever bought toilet paper online? Or shampoo? How about toothpaste? While we are more than happy to buy books, apparel, and electronics online, we have been reluctant to purchase our everyday household essentials online. But this is changing. While only 8 percent of consumers surveyed in the Fall 2011 Online Shopper Intelligence™ survey reported buying household products online in the past