students

How End of the Semester Insanity Plays Out Online

Image from: Student Image / Shutterstock It’s that time of year again; the dust is finally settling as the semester has come to an end and students can breathe a sigh of relief. In fact, I noticed that “gpa calculator” was a popular search term this morning according to Google Trends. On Sunday, we dedicated our Sunday Series to taking a look at websites with high increases in monthly visitors

Where to Reach the Student Demographic Online

Image from: zmkstudio/Shutterstock I still consider myself to be young and hip, so I can’t believe I’m about to do a “back in my day…” post.  So here I go… Back in my day, when I had to use a dictionary, I visited the public library where it (the big book) was proudly displayed atop a pedestal in all its glory.  Nowadays, students of the Millennial Generation turn to the

Mass Merchants Go To The Head of The Class

The massive heat waves all across the country have ended, summer camps are coming to a close, and children are scrambling to finish the reading lists they have ignored all summer.   These can only mean one thing—the first day of school is just around the corner.  Using Compete’s panel of 2 million consumers and the results of our Summer 2011 Shopper Intelligence survey, we explored the hot ticket items this