Verizon dominates Black Friday, but T-Mobile disrupts Cyber Monday
Millward Brown Digital looked at how shoppers engaged with each of the Big 4 Wireless Carrier sites during the 2014 holiday shopping season
New iPhone 6 Drives Traffic to Top Retailers
In September, Apple’s release of the iPhone 6/6+ led to an increase in traffic to the “Big Four” wireless carriers.
T-Mobile is Here to Stay
Whether gleefully poaching dissatisfied AT&T customers on Twitter or rebranding T-Mobile as the “Un-carrier” and changing long-established wireless practices, T-Mobile made a lot of noise in 2013. At CES in Las Vegas, CEO John Legere announced that all of that noise has moved the needle: T-Mobile had their best quarter in the last eight years in Q4 2013.
T-Mobile Raises the Competition with iPhone 5
Now that T-Mobile has the iPhone, we believe that in the months to come, 191,000 competitive customers from AT&T, Sprint & Verizon will be more inclined to consider the carrier while visiting T-Mobile.com. Here’s why: On Friday, April 12th T-Mobile became the last of the Big-Four carriers to offer the iPhone 5. But given that T-Mobile is late to the iPhone game, are consumers actually more likely to consider T-Mobile?
AT&T Still Top Carrier Destination for iPhone Searchers
There has been a lot of buzz around the office surrounding the next iPhone release – or, as everyone is referring to it, the “iPhone 5.” As we near the launch, I thought it would be interesting to see where people were going for information on this next evolution of the iPhone. Using Compete’s Daily Keyword Destination report I looked to see where people searching on any term that included
Is October 4th Time for the 5th iPhone?
It’s 7:15AM. I’m startled awake to the sound of a pinball machine and I can’t seem to ever find the power button on my iPhone 3GS to silence the alarm. I’m tired, but now I’m awake and holding my phone so I check my email. I check Facebook. I check MacRumors. For three months, I didn’t see any news about the iPhone 5, but today Apple announced a press event
Digital CMO Summit 2011- Day 2 Wrap-up
Before we jump into the Day 2 Wrap-up — a few highlights from Thursday afternoon. Attendees enjoyed doing the following activities: Golf at Audobon Park A private Culinary Experience with Dominique The “History, Highlights, Hope” Tour of New Orleans Braving the Bayou We all reconvened at the Roosevelt for a terrific (and authentic) Mardi Gras Float down to Tipitinas. Here is a quick picture, links to more on our Facebook
Spring Cleaning: The Flip, 3D Video, CTIA Wrap-Up and More
The Boston Marathon raced past our office last week, a sure sign that spring is upon us. So in the spirit of spring cleaning, a few observations on the world of wireless and consumer electronics that I wanted to dust off and share: The Death of the Flip. As the proud owner of not one, but two Flip video cameras, I was saddened by the news that Cisco is shutting
The Search is on for the Best"¦EVO?
HTC certainly seems to be making its mark in the wireless world. In March, T-Mobile began selling the HTC HD2, VZW began a prelaunch of the HTC Incredible, and perhaps most interesting of all Sprint officially announced the release of the HTC EVO, the first 4G device in America. All these android devices are major launches for their respective carriers, but the HTC EVO appears to be the device making