Sports

Online March Madness

March is a big month for sports, with the drama of the NCAA Tournament plus MLB excitement as a new baseball season kicks off. In March, three of the Compete 250 sites with the greatest month-over-month (m-o-m) changes were, not surprisingly, sports related. NCAA.com and cbssports.com grew 982% and 121%, respectively, m-o-m in March. Also, NCAA.com’s March Madness on Demand, which streams live video of every game from the NCAA

Pepsi Smartly Shifting Ad Dollars Online

As we approach the New Year, we are also approaching an important date in the world of football, Super Bowl XLIV.  Next year’s Super Bowl is just about six weeks away and NFL players are still battling their way to see which 2 teams will make it to Miami on February 7, 2010.  But already advertisers have made their decisions about advertising in the big game.  Last week, Pepsi made