sponsorship

Danica Patrick Drives Fans (and Brands) Wild

NASCAR and IndyCar fans haven’t always spoken the same language. According to our data, however, one person is opening doors to both sides – and as a result their brand awareness is getting closer together: Danica Patrick. May marked the midway point of the NASCAR Nationwide Series season and IndyCar ran its marquee event, the Indianapolis 500. With those events driving higher interest, the most logical place to quantify what

Vineyard Vines Hopes You ‘Hoof It’ to the Stores After the Kentucky Derby

The final stretch of the Triple Crown is just around the bend. The Belmont Stakes takes place on June 11th, following some thrilling performances at the Preakness and Kentucky Derby. And one of those performances wasn’t even turned in by a horse; it was Vineyard Vines, which showed its championship marketing and advertising form during the Derby. For many, the Kentucky Derby is THE event to see and even more