social strategy

The Compete Weekly Pulse

What were the top sites in November 2012? Well, quite a bit of retail-themed sites, that’s for sure. We published our November data this week, and with it we put up a ranking of the fastest growing websites for the month. Check it out! Did you know that there are more than 200 million monthly active Twitter users? In Twitter’s own words, “you are the pulse of the planet.” If

The Compete Weekly Pulse

Is your SEO Agency any good? How do you know? The truth is that results are just numbers, and it’s hard to define something as a direct result of your agency’s strategy when you have no idea what that strategy is to begin with. Why not just luck, then? The point is you need to assess if your agency is right for you by assessing their methodology, and you can’t

The Compete Weekly Pulse

Maybe you’ve heard, but the big news this week is that digital darling Pinterest has surpassed longstanding microblogging champion Tumblr in monthly Unique Visitors for the first time! Opinions and inferences have varied across the field, but one thing is for sure: neither curation site is going anywhere anytime quickly. Both have their appealing features, and so watching their interplay in the upcoming months is sure to be interesting. Are

Thought Catalog Leading Thoughtful Blogging

Image from: Blogging / Shutterstock Writing about Thought Catalog is extremely hard for me because every time I go to check something on the site I end up reading content for twenty minutes, or until someone jostles me out of catatonia. But I will do it, because it’s elegant marketing strategy is hands-off and intriguing. For those that don’t know, ThoughtCatalog.com is “a place for relevant and relatable non-fiction and

How Grey Goose is Capitalizing on Luxury Using Social

Image from: Grey Goose Hotel Noir / GreyGoose.com People love to advertise their experiences. Social media is more or less about the marketing of the self, and so the move of Grey Goose to host its interactive Hotel Noir campaign on social upstarts Pinterest and Instagram makes complete sense. Luxury is embedded in this brand’s story, and they know it. Just watch the film paired with the campaign; it’s that

The Weekly Pulse

LinkedIn launched their long awaited iPad app this week, and decided to take a new direction for their social network’s app. According to Mario Sundar, LinkedIn’s social media manager, they designed the app “for how people use the iPad: morning and night infotainment.” How do you measure the success of your brand’s social media efforts? Digiday writes about brands that claim to have found a way to capture the ROI