Social Networking

The Future of Social is Mobile

Today’s mobile devices effectively combine elements of computers, entertainment centers and communications networks in a way that both extends and transforms the social networking experience. The Dutch airline KLM recently came up with an interesting idea. When customers book tickets through its website, they can check out the Facebook and LinkedIn profiles of their fellow passengers – with permission, of course – and decide who they want to sit next

The Weekly Pulse

Our favorite ballpark, Fenway Park, turned 100 yesterday and Boston Innovation wrote about the ways that the Red Sox used social media to celebrate the birth of the ballpark. This week, the people behind the Red Sox Twitter handle hid 300 ballons filled with tickets around Boston and tweeted out hints about the location of the balloons. What a cool idea! Does your brand have a social personality? AdAge published

What’s Your Social Reputation at the #DigitalDinnerTable?

Do you know where to draw the line between your professional and personal online presence? Join @Compete for our upcoming Twitter Chat! On Wednesday, February 29, 2012 at 1PM EST/10AM PST we will be diving in and discussing what’s so important about our social reputations. We’ll talk about: – How do you build your personal brand? – What’s appropriate to say on social networks? – Is there a difference between your professional

Google Social is Exploding Online!

Image from: J Corey Davis Now that the dust has settled from the initial launch of Google+ it is time for some analysis of the social network’s functionality and popularity. No doubt people are extremely excited with the new release of Google’s social platform, which links together personalized search, a customizable social network, and the ability to add value to any page on the web with the new and highly

Why Marketers Should Care About Annoying Facebook “Friends”

We all know by now –  Facebook, widespread as it is and rich in consumer data as it is, cannot be ignored as a marketing and advertising channel – paid, owned, earned, or all of the above.  And as such, targeting and segmentation becomes an obvious consideration in any marketer’s Facebook campaign strategy.  These segments and personas emerge not just from a consumer’s registered demographic data or even the pages

Kantar Media Compete Releases Ranking of Top 250 Websites for June 2011

Traffic Heats Up for Online Casual Gaming, Banking and Social Networking Sites BOSTON, MA–(Marketwire – Aug 2, 2011) – Kantar Media Compete today released its ranking of the top 250 websites for June 2011. Among the notable changes in June were lifts in traffic to numerous online casual gaming sites, financial institutions, Facebook, LinkedIn and Twitter, as well as the continued decline of Myspace. Read more…

The Weekly Compete Pulse

If you’re reading this, you’ve probably survived the peak of the brutal heat wave and are sitting next to your favorite air conditioner with your drink of choice in hand. But don’t let that giant ball of fire in the sky deter you from keeping up to date on online marketing news. C’mon, put down that lemonade (its okay, you can still sit next to the AC) and read along

The Weekly Compete Pulse

With the Big Game coming up this weekend, marketers are busy trying to get the most value out of their pricey ad campaigns. In a sign of the times, more Big Game advertisers than ever are going to be implementing social media and online marketing strategies to coincide with and enhance their television spots. Check out some of this week’s news articles that we read and found interesting for online

Monitoring the Social Media Hype

Making sense of all your social media traffic can be a daunting task. Luckily, there are some great tools out there that can help. For a business/brand owner interested in finding out what is being said about them or their brand, we can count how many places they would have to visit: Facebook, Twitter, LinkedIn, Yelp, etc. the list goes on and on. There are free services out there that

Start the Celebration at Ford?

In May of this year, Ford officially launched the 2011 Fiesta small car. Fiesta has been an interesting case study because more than year in advance of its launch Ford engaged target prospects in a digital media effort across social networking sites such as Facebook, Twitter and YouTube in an effort that went viral well in advance of the first vehicle rolling off the assembly line. Fiesta is an important

We just can’t quit you, Facebook (or can we?)

There’s a lot of noise on the internet about people publicly announcing that they’re quitting Facebook. The recent gripes are focused on Facebook over revisions to its platform and privacy policy that encourage its members to make personal information accessible to anyone on the Internet. Despite the criticisms being voiced about facebook.com, it is possible to maintain your Facebook profile and your privacy.