social media

Pinterest Surpasses Tumblr In Unique Visitors

Image from: Threaded Needle / Shutterstock It’s here.  It has finally happened. We all knew it was coming. This is the year 2012, after all. I’m not talking about The Rapture or Ragnarok or the Good ol’ End of Days. I’m talking about the below graph, which shows that in August of 2012, Pinterest surpassed Tumblr in Unique Visitors for the first time. Ever. Monumental, eh? Pinterest has been a

The Compete Weekly Pulse

So, in recent news, Facebook released a commercial. What do y’all think? You’ll hear a lot of people talk about mobile these days—about its capabilities, about the benefits and revenue streams behind game layers, about its potential—but according to an article in Digiday mobile social media marketing hasn’t taken off yet. As evidence, the writer challenges anyone to think of “a great mobile social marketing campaign.”  Do any come to

The Compete Weekly Pulse

There is so much social content out there. Some people say it’s too much, and some people think it’s just the beginning. Writing from the later standpoint, Digiday explained a recent Pew study stating curation is on the rise, and so is the creation of original content to curate. The Curation Class, as Digiday calls them, are within the 18-29 age range and inhabit the worlds of Pinterest, Tumblr and

Pinterest vs Tumblr: Not Even a Contest

Image from: Gallery / Shutterstock Attention all: we’ve come to the brink, to the edge, to the precipice. Much-adored microblogging platform Tumblr.com is about to be surpassed in unique visitors by quirky style-wrought upstart Pinterest.com. I know what you’re thinking: these two are in separate categories, with Tumblr falling in the blogging field and Pinterest falling in the personal networking field, but if you’ve ever used either service you’ll know

With a Billion Dollars, Why Can’t Instagram Make a Better Site?

Image from: Rich Kids of Instagram / New Media Rockstars Back in April we wrote about how Facebook’s “mini” purchase of photo-sharing app Instagram might not end well for the San Francisco start-up. Based on Facebook’s purchase history, most start-ups didn’t last much longer after the big buy out. And while the Rich Kids of Instagram aren’t protesting, we figured it was high time to see how Instagram was performing

The Weekly Compete Pulse

Marketing is about standing out. Sometimes. Mostly it’s about translating a message across a medium in a promotional fashion, but what happens when marketing gets in its own way? This is often the case in brand extensions, where quixotic gimmicks like Cheetos Lipgloss are created to draw attention back to a brand but actually cause a consumer to simply shudder. AdAge’s John Parham recently put out a guide to extending

How Shopcade.com Is Drafting You Into Its Fashionable Army

Image from: Shopping Craze / Shutterstock “I love your shirt! Where did you get it?” Sounds familiar, right? It’s a natural tendency to associate style with a place of purchase, and slowly online retailers are learning that perhaps their best advertisers are the very same people they sell to. Shopcade.com knows this, and it’s about to make a killing by gamifying this trend, all based on the online phenomenon of

The Weekly Compete Pulse

Everyone has Googled themselves, right? Right. If the curiosity doesn’t get you, the narcissism surely will. All too often people perform this small ritual and what do they find? Pure horror. But not to worry! Recently Lifehacker put out an article on how to better your online reputation using a variety of social media platforms like LinkedIn, WordPress and Vimeo. In the world of personal branding you’ve got to be

The Weekly Compete Pulse

With the impending Olympics, it only makes sense that the online world is feeling the competitive spirit. Often times this comes out in the way athletes interact with their fans and each other across a variety of social media platforms. Take the projected rivalry between Michael Phelps and teammate Ryan Lochte as an example in Digiday’s piece on their respective digital ‘wakes.’  Think you’ll be siding up with either via

Discovering Pinterest

Image from: Pinterest.com /Screenshot As we know, there is a new social platform in town.  With hockey stick growth and user engagement that sites strive for, Pinterest is making its mark on the digital world. It has brilliantly leveraged the Facebook user base by integrating its strategy into the Facebook newsfeed experience, exposing millions of online social users to “pins” everyday.  While still evolving into its own unique social experience,

Pinning Down the Impact of Pinterest

Image from: Pinterest Pinterest’s rapid ascent in traffic growth has sent marketers scrambling to understand the impact the site is having on its brand.   To put the growth in context, Pinterest has grown from 700K to almost 20M unique visitors in the last year – or about half the number of Twitter’s unique visitors. The surge in Pinterest traffic has gotten the attention of brand marketers who need to understand