social media

The Weekly Compete Pulse

We’ve compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! Buying Tumblr will give #Yahoo an additional 15 billion pageviews a month. Multiple sources claim Yahoo CEO, Marissa Mayer, is near closing a $1 billion deal to purchase Tumblr–and its 107 million microblogs. Besides the impressive numbers, Tumblr would make Yahoo! look cool again. But, Tumblr is already hugely successful…

The Weekly Compete Pulse

Here’s a round up of the most popular digital marketing stories Compete shared in the past week, including Twitter on Wall Street and the future of digital marketing.

The Weekly Compete Pulse

Happy weekend marketers! Here’s a round up of the most popular stories Compete shared online this week. Enjoy! PCs are for daytime while tablets come alive at night. Marketingland reported on a new study that showed desktop computer usage spikes during traditional working hours (8am-5pm) while tablets are used more heavily during the evening hours. Smartphones are used throughout the day. The numbers are not surprising, but marketers should consider this

Donglegate and the Evolving Role of Social Media At Work

PyCon, the annual conference for Python developers, was different this year. The event was overshadowed by a heated debate about gender, conduct, and the role of social media in the workplace. For those unaware of the “incident”: A female PyCon attendee tweeted a picture of two male attendees after being offended by their conversation that included sexual innuendos regarding “dongles” and “forking code.”

Free Super Bowl Buzz–Brands Newsjack the Blackout

Image from: blackout / Shutterstock A number of brands owe their quick-thinking social media teams a raise for “newsjacking” the Super Bowl power outage. When the lights went out, viewers turned their attention to social media for the thirty-four minute game break. This was a perfect opportunity for brands to share a message with high impact and little cost. PBS’s popular show Downton Abbey had to compete with the Super

2013 Super Bowl Pre-Game Analysis

Image from: Superbowl / Shutterstock Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic.  As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s).  Based upon this significant investment (near 4 million dollars per 30 second in-game spot), and the importance of its return, Kantar Media Compete conducted a

The Weekly Compete Pulse

Happy New Year from the Compete team! As you’re getting back in the saddle and making plans for the year ahead, take a few minutes and reflect on 2012. Where were your biggest successes? Your biggest learning experiences? If you missed any digital insights from the Compete blog during the year, now’s your chance to read through last year’s highlights with the Best of the Compete Blog: 2012 Edition. Let’s

Who’s Winning with Pinterest?

Image from: Trophy / Shutterstock As most marketers know, Pinterest is a fast growing website for browsing and sharing visual content – with a strong focus on shopping.  A favorite particularly among women (with women making up over 58% of all traffic), the website has continued to grow gangbusters over the past year.  In August, we noted that Pinterest traffic had now exceeded Tumblr traffic  – quite a feat considering

The Compete Weekly Pulse

Stop the vigils! Stop the eulogies! Email marketing is NOT dead, or so says an MarketingProfs and this stellar infographic. Far from it, actually. In fact, “9 in 10 marketers says email is their primary channel for lead generation.” Additionally, only around 4% of B2B marketers consider email “not very important” in the same sample. According to the infographic, the top objectives of emails, in ranked order, are lead generation,

Looks Like Facebook Made an Insta-Success

Image from: Instagram Web Profiles / Instagram.com I am no newbie to Instagram. As one of my favorite apps on my iPhone I have been begging Instagram for months now to create a web experience so that my iPhone/Android-less friends can see the light (and Instagrammed photos) and participate in the experience on the World Wide Web. Last week, Instagram profiles were introduced on the web.  Instagram has always been

Was the Daily Twist a Slam Dunk for Oreo?

Image from: Oreo / Oreo.com For a brand that has been around for 100 years, Oreo has shaken up their marketing strategy by launching a new social campaign. The Daily Twist campaign introduced a new Oreo advertisement each day over the course of 100 days to celebrate the last 100 years of dunking. These advertisements focused on current events, pop culture trends and major news stories. In addition to the