social media ROI

The Compete Weekly Pulse

We hope everyone celebrating had a great Thanksgiving, and a productive (and safe!) Black Friday! Over the last week we announced a brand new bevy of research we’ve been working on with Twitter, looking at how Tweets influence online shopping. The pertinence is obvious; holiday shopping is here. We’re in the midsts of it. Knowing which strings to pluck is essential in maximizing holiday-timed campaigns. For instance, did you know

The Weekly Pulse

This week our Weekly Pulse has a social theme, starting with an article posted by Digiday that tried to decrease the importance of social media ROI; they assert that we shouldn’t “trade short-term ROI for long-term value.” Do you think determine social media ROI is still important? Do you know what not to post on your brand’s Facebook page? Check out Mashable’s list of 10 Facebook Marketing Mistakes to Avoid.