social media marketing

The Weekly Compete Pulse

Happy weekend, marketers! Here’s a round up of the top digital marketing stories we shared online this week, including lots of new data on the significance of mobile along the consumer path to purchase. More smartphones shipped last quarter than feature phones, for the first time ever. Smartphones claimed 51.6 percent of the of the market in IDC’s latest phone sales numbers.

The Weekly Compete Pulse

Marketing is about standing out. Sometimes. Mostly it’s about translating a message across a medium in a promotional fashion, but what happens when marketing gets in its own way? This is often the case in brand extensions, where quixotic gimmicks like Cheetos Lipgloss are created to draw attention back to a brand but actually cause a consumer to simply shudder. AdAge’s John Parham recently put out a guide to extending

The Weekly Pulse

We all know what happens when a user-generated campaign goes awry (see: #McDstories), so helpfully Mashable compiled a list of 3 user-generated campaigns that got it right. What do you think makes a good UGC? Do you know social media marketing’s biggest myths? Digiday published an article this week as part of The Social Operating System that includes opinions on social media from agency executives. Kevin Gibbons from Search Engine

Is Facebook an Effective Marketing Platform?

Image from: Facebook Image / Shutterstock Earlier this month I had the opportunity to speak at a conference at the Wharton School of the University of Pennsylvania entitled: “Empirical Generalizations II: What Works in the New Age of Advertising & Marketing.” The event featured presentations from practitioners, academics, and the research community on trends occurring within the marketing ecosystem.  Not surprisingly, one of the hot topics of the day was

The Weekly Pulse

We have been talking about Klout a lot lately; first we reported that they launched a mobile app for checking your score on the go, and then we wrote a blog post discussing the popularity of the social service. This week, TechCrunch announced that Klout has released a new, speedier API. Boston Innovation posted an article about Bettina Hein, CEO at Boston-based Pixability and co-author of the upcoming Video Marketing for Dummies,

The Weekly Compete Pulse

Whew! You’ve made it through the work week. Does this mean a weekend of back to school shopping for your kids, catching up on housework and lawn maintenance, or heading out of town for some more summer adventures? One thing you certainly should take the time to schedule in is this collection of articles we’ve found tailored to online marketers. Oh and for those of you looking ahead for next

The Weekly Compete Pulse

If you’re reading this, you’ve probably survived the peak of the brutal heat wave and are sitting next to your favorite air conditioner with your drink of choice in hand. But don’t let that giant ball of fire in the sky deter you from keeping up to date on online marketing news. C’mon, put down that lemonade (its okay, you can still sit next to the AC) and read along

Sandbox Etiquette: 5 Playground Lessons Social Media Marketers Can Take to Heart

Now truthfully, I haven’t been away from the playground for quite as long as many of my wiser marketing peers; however, from my short time in the industry thus far, I’ve found that a lot of valuable lessons we learned as kids in the schoolyard can be applied to things we do every day. 1. Sharing is Caring For starters, sharing is caring. It seems obvious, but when it comes