social

Visual Tech-Crush Boasts Strong Numbers Out of the Gate

There has been a recent proliferation of socially oriented start-ups with an interest in sharing data amongst pre-existing networks. While not all of these web start-ups will attain success, I have a serious crush on one such start-up which is eye-candy-centric and has managed to harness long tail keywords through their user generated content. Long tail keyword strategies make websites more SEO friendly, while this approach is a no-brainer to

Searching for God on the Web

The June issue of National Geographic talks about the birth of Religion and how the foundations of worship existed almost 12,000 years ago.  In this post I use Compete data to investigate how people search for and find God on the Web, or how one of the world’s oldest activities translates to one of the world’s newest mediums.  My analysis breaks down into two parts, the first is a look

The Weekly Compete Pulse

If you’re in the U.S., 4th of July weekend is finally upon us. Hopefully you can enjoy a good fireworks display this year, but before you do, you might want to check out these links to some of this week’s news articles that we read and found interesting for online marketers. It’s a pretty safe bet that the mobile space isn’t going to be going anywhere, and will only be

The Weekly Compete Pulse

The first day of summer happened this week so the longest day of the year is now behind us. Soak up as much sun as you can and check out these links to some of this week’s news articles that we read and found interesting for online marketers. Watching the Bruins win the Stanley Cup was exciting, but what’s even more exciting is the number of ways we can follow

Sandbox Etiquette: 5 Playground Lessons Social Media Marketers Can Take to Heart

Now truthfully, I haven’t been away from the playground for quite as long as many of my wiser marketing peers; however, from my short time in the industry thus far, I’ve found that a lot of valuable lessons we learned as kids in the schoolyard can be applied to things we do every day. 1. Sharing is Caring For starters, sharing is caring. It seems obvious, but when it comes

The Weekly Compete Pulse

It’s Father’s Day weekend, time to celebrate our dads and grill some meat. You’ll probably need something to read while you’re lounging around in the backyard with dad, so check out these links to some of this week’s news articles that we read and found interesting for online marketers. Amber Mac delivered the keynote speech at this year’s SES Toronto. A big part of her speech was talking about how

What Does The LinkedIn IPO Imply About The Value of Facebook?

The recent IPO of LinkedIn clearly illustrated the public’s infatuation with all things social.  The company ultimately priced its IPO at $45 a share after raising the range due to high investor demand.  Within its first day of trading the stock reached a high of $122.69 leaving the company with a market cap of $11.6B!  The stock has retreated (closed at 75.91 on 6/8), but this still leaves the company

How do sports fans follow games online?

If you live in New England, odds are good you’ve been following the Stanley Cup Finals, whether by choice, or by having game updates thrust upon you by rabid sports fans on social networks. For those of us Boston hockey fans, this year’s season is a big deal; it’s the first time the Bruins have been in the Stanley Cup finals since 1990. Personally, I welcome the stream of game

The Weekly Compete Pulse

Ah, the first weekend in June. Time to head to the beaches, BBQ with your friends, and enjoy a cold one by the campfire. On the other hand, you could just check out these links to some of this week’s news articles that we read and found interesting for online marketers. One of the most popular forms of advertising is branded entertainment, in part because if executed correctly, it can

Does Reading Profiles on Dating Sites Leave Time for Actual Dating?

I just finished reading Dan Ariely’s latest book, The Upside of Irrationality, which devotes a very interesting chapter to online dating. In his book, Ariely argues that online dating should really be thought of as online searching, reviewing, and emailing. These are time consuming, relatively dry tasks that don’t leave much time for actual, in person dating. This idea got me thinking about whether some dating sites make it easier

The Weekly Compete Pulse

Hopefully wherever you are this weekend, the weather is nice so you can enjoy the holiday. If you’re stuck inside though, check out these links to some of this week’s news articles that we read and found interesting for online marketers. QR Codes are becoming increasingly more popular in marketing, but using them effectively and actually learning something from them is still challenging: How To Capture Powerful Insights from Retail