social

Sandbox Etiquette: 5 Playground Lessons Social Media Marketers Can Take to Heart

Now truthfully, I haven’t been away from the playground for quite as long as many of my wiser marketing peers; however, from my short time in the industry thus far, I’ve found that a lot of valuable lessons we learned as kids in the schoolyard can be applied to things we do every day. 1. Sharing is Caring For starters, sharing is caring. It seems obvious, but when it comes

The Weekly Compete Pulse

It’s Father’s Day weekend, time to celebrate our dads and grill some meat. You’ll probably need something to read while you’re lounging around in the backyard with dad, so check out these links to some of this week’s news articles that we read and found interesting for online marketers. Amber Mac delivered the keynote speech at this year’s SES Toronto. A big part of her speech was talking about how

What Does The LinkedIn IPO Imply About The Value of Facebook?

The recent IPO of LinkedIn clearly illustrated the public’s infatuation with all things social.  The company ultimately priced its IPO at $45 a share after raising the range due to high investor demand.  Within its first day of trading the stock reached a high of $122.69 leaving the company with a market cap of $11.6B!  The stock has retreated (closed at 75.91 on 6/8), but this still leaves the company

How do sports fans follow games online?

If you live in New England, odds are good you’ve been following the Stanley Cup Finals, whether by choice, or by having game updates thrust upon you by rabid sports fans on social networks. For those of us Boston hockey fans, this year’s season is a big deal; it’s the first time the Bruins have been in the Stanley Cup finals since 1990. Personally, I welcome the stream of game

The Weekly Compete Pulse

Ah, the first weekend in June. Time to head to the beaches, BBQ with your friends, and enjoy a cold one by the campfire. On the other hand, you could just check out these links to some of this week’s news articles that we read and found interesting for online marketers. One of the most popular forms of advertising is branded entertainment, in part because if executed correctly, it can

Does Reading Profiles on Dating Sites Leave Time for Actual Dating?

I just finished reading Dan Ariely’s latest book, The Upside of Irrationality, which devotes a very interesting chapter to online dating. In his book, Ariely argues that online dating should really be thought of as online searching, reviewing, and emailing. These are time consuming, relatively dry tasks that don’t leave much time for actual, in person dating. This idea got me thinking about whether some dating sites make it easier

The Weekly Compete Pulse

Hopefully wherever you are this weekend, the weather is nice so you can enjoy the holiday. If you’re stuck inside though, check out these links to some of this week’s news articles that we read and found interesting for online marketers. QR Codes are becoming increasingly more popular in marketing, but using them effectively and actually learning something from them is still challenging: How To Capture Powerful Insights from Retail

The Weekly Compete Pulse

We had two webinars this week, one on the state of the retail industry, and the other on how to achieve marketing success using competitive intelligence, and we’re getting excited about another one next week on deconstructing your competitor’s SEO program. While your anxiously awaiting that webinar, check out these links to some of this week’s news articles that we read and found interesting for online marketers. Most social networks

The Weekly Compete Pulse

It’s been a busy week here at Compete, things are settling down from last week’s Digital CMO Summit, and we’re getting prepped to head to Net.Finance next week. In the meantime, check out these links to some of this week’s news articles that we read and found interesting for online marketers. The founders of YouTube seem to be on a hot acquisition streak lately. After picking up Delicious, the social

The Weekly Compete Pulse

If you follow us on Twitter, you may have been wondering what happened to our weekly #datanugget Fridays. Not to worry, they have been far from abandoned. In fact, check out this blog post from earlier in the week to see how you can get your data fix every day! In other news, check out these links to some of this week’s news articles that we read and found interesting

Chatroulette: Trying to Save Face by Changing Its Face… Again

In case you’re unfamiliar with the controversial, Russia-based site known as Chatroulette.com, it is a popular social video site that allows the user to chat with any other random user who is also on the site. It’s a pretty cool concept that leaves some obvious ways for it to be abused (read: lots of naked people). Because of their troubles with pornographic content filling up the site, they’ve tried several