social

Free Report: The State of Social Media

Starting with The State of the Social Media: First Edition, Compete will be releasing a white paper series covering your favorite marketing channels including search, social, and email. Marketing is a fast-paced industry and consumer behavior is anything but stagnant. Your knowledge of your potential customers should also be dynamic. For this first installment, we’ll showcase insights gleaned from Compete PRO data to illustrate how your potential customers are using

Is My Mom a Social-ite?

Image from: 26knot / Shutterstock My mom is not a “mom jean” wearing, mini-van driving mom. No, my mom is pretty cool. She knows how to use an iPhone, let me skip school to go to Disneyland growing up, and will send me the occasional Trader Joe’s gift card with  clothing surprise package (score!). And while I have gotten use to my mom being my friend on Facebook (and my

Want to raise your web traffic? Go public!

Image from: JohnKwan / Shutterstock When we think about a company going public, we think of companies raising money to fund expansion, or ringing the bell at the New York Stock Exchange, or analysts discussing the prospects for the company on CNBC. We don’t often think of going public as a way to build brand awareness and drive web traffic. Linkedin shows that going public could be a powerful driver

The Weekly Compete Pulse

I don’t know about you, but I am still full from Thanksgiving dinner. One thing I find that’s always best to fill up on after a meal is digital dessert. If you’ve got some time this weekend, check out these great articles we found interesting for online marketers. Did you know that Facebook is now bigger than the ENTIRE Internet was in 2004? Now, more than ever, it’s important to

Can Controversy Drive Change?

One of the most fascinating things about our online behaviors is that they’re directly indicative of the things we care most about.  If the traffic to change.org is any indication, we cared a-whole-lot about the Casey Anthony trial verdict. Once the verdict was released, people flocked in droves to petition a law deemed Caylee’s Law that would, “make it a felony for a parent or guardian to not notify law

The Weekly Compete Pulse

Tomorrow marks the 10th year anniversary of the September 11th terrorist attacks on the World Trade Center and the Pentagon. To me, it seems only natural that the day falls on a Sunday, a day perfect for reflection. As we look back on where we were ten years ago and how we coped with our friends and neighbords, we wanted to offer a unique perspective on the day from Peter

Visual Tech-Crush Boasts Strong Numbers Out of the Gate

There has been a recent proliferation of socially oriented start-ups with an interest in sharing data amongst pre-existing networks. While not all of these web start-ups will attain success, I have a serious crush on one such start-up which is eye-candy-centric and has managed to harness long tail keywords through their user generated content. Long tail keyword strategies make websites more SEO friendly, while this approach is a no-brainer to

Searching for God on the Web

The June issue of National Geographic talks about the birth of Religion and how the foundations of worship existed almost 12,000 years ago.  In this post I use Compete data to investigate how people search for and find God on the Web, or how one of the world’s oldest activities translates to one of the world’s newest mediums.  My analysis breaks down into two parts, the first is a look

The Weekly Compete Pulse

If you’re in the U.S., 4th of July weekend is finally upon us. Hopefully you can enjoy a good fireworks display this year, but before you do, you might want to check out these links to some of this week’s news articles that we read and found interesting for online marketers. It’s a pretty safe bet that the mobile space isn’t going to be going anywhere, and will only be

The Weekly Compete Pulse

The first day of summer happened this week so the longest day of the year is now behind us. Soak up as much sun as you can and check out these links to some of this week’s news articles that we read and found interesting for online marketers. Watching the Bruins win the Stanley Cup was exciting, but what’s even more exciting is the number of ways we can follow

Sandbox Etiquette: 5 Playground Lessons Social Media Marketers Can Take to Heart

Now truthfully, I haven’t been away from the playground for quite as long as many of my wiser marketing peers; however, from my short time in the industry thus far, I’ve found that a lot of valuable lessons we learned as kids in the schoolyard can be applied to things we do every day. 1. Sharing is Caring For starters, sharing is caring. It seems obvious, but when it comes