social

How Far Can Social Take You? A Look at the Release of “Beyonce”

Conventional marketing tactics be damned. Beyonce has proven that the power of social media can create a phenomenon much better than the traditional, costly and extravagant promotional strategies of the past. On Thursday at midnight the superstar alerted the world about her new album by posting a video announcement on her Instagram account with an accompanying caption simply stating, “Surprise!”

Introducing new Social Insights in Compete PRO

Today, we are incredibly excited to launch our new Compete PRO Social Insights module! The Compete PRO Social Insights module gives you information about activity happening on social media and activity occurring from social media on your website.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: 10 Google Analytics Advanced Segments That Reveal Search & Social ROI, How & When You Can Turn SEM From A Checkbox To A Core Business Component, How To Get Interactive Branding Right, The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: the Banksy guide to modern marketing, the age of social products, how to optimize for Facebook’s new algorithm, and SEO success factors.

What Can Vine Do For You?

Image from: Vine / Tech Cocktail We’ve been following (and playing around with) Vine’s new six-second video app these last few days, and thinking about what Vine means to you as digital and social marketers. Here goes: Early struggles, quick recovery. The first edition of the Vine App came with its fair share of struggles. Some videos didn’t get uploaded, log-in credentials were swapped with other users, and there was

Pinterest Surpasses Tumblr In Unique Visitors

Image from: Threaded Needle / Shutterstock It’s here.  It has finally happened. We all knew it was coming. This is the year 2012, after all. I’m not talking about The Rapture or Ragnarok or the Good ol’ End of Days. I’m talking about the below graph, which shows that in August of 2012, Pinterest surpassed Tumblr in Unique Visitors for the first time. Ever. Monumental, eh? Pinterest has been a

How Grey Goose is Capitalizing on Luxury Using Social

Image from: Grey Goose Hotel Noir / GreyGoose.com People love to advertise their experiences. Social media is more or less about the marketing of the self, and so the move of Grey Goose to host its interactive Hotel Noir campaign on social upstarts Pinterest and Instagram makes complete sense. Luxury is embedded in this brand’s story, and they know it. Just watch the film paired with the campaign; it’s that

The Compete Weekly Pulse

There is so much social content out there. Some people say it’s too much, and some people think it’s just the beginning. Writing from the later standpoint, Digiday explained a recent Pew study stating curation is on the rise, and so is the creation of original content to curate. The Curation Class, as Digiday calls them, are within the 18-29 age range and inhabit the worlds of Pinterest, Tumblr and

Walmart Boosts Conversions with Social Inspired Search Tool

Image from: Walmart Storefront / The Inquistr Online retailers are constantly trying to better understand exactly how consumers are shopping on their websites. If ecommerce sites can better understand the digital path to purchase, they can optimize their site’s layout, make it easier for the consumer to find what they are shopping for, and ultimately drive up conversion rates. One way a retailer can do this is by better understanding

Pinterest vs Tumblr: Not Even a Contest

Image from: Gallery / Shutterstock Attention all: we’ve come to the brink, to the edge, to the precipice. Much-adored microblogging platform Tumblr.com is about to be surpassed in unique visitors by quirky style-wrought upstart Pinterest.com. I know what you’re thinking: these two are in separate categories, with Tumblr falling in the blogging field and Pinterest falling in the personal networking field, but if you’ve ever used either service you’ll know

The Flout-able, Doubt-able Klout

Image from: Doubtful Image / Shutterstock Can Klout be used to gauge the potential of a human being? It can if you’re a Florida State professor Todd Bacile, who wants to grade his students based on their social media influence. Lots of people are wondering if Klout has any merit, and even the Klout developers recently revamped their scoring system to enable a “more accurate, transparent Klout.” Was the revamp