Bridging the Gap: Desktop Behaviors for Smartphone Insights?
We asked consumers in our industry-leading desktop panel about whether they own smartphones and to what extent they have installed applications (apps) tied to specific industries.
Amazon Fire Sparks an Interest
Amazon introduced its latest tech device, the Fire Smartphone, potentially interrupting the device industry for the second time after entering the tablet market in 2011. The big question is: will it be successful, especially given a saturated smartphone market?
Mobile Shopping Trends: Who, When and Where
Following up to the last post on mobile shopping which focused on the characteristics of mobile shoppers, we’ll now go into who consumers are shopping with, and when and where they are doing it. If you didn’t have a chance to read the last post, this data is based off of behavioral data from tens of thousand of mobile consumers which has been gathered by Millward Brown Digital, Kantar, and Lightspeed Research since October of 2012. This has allowed us to identify mobile shopping trends – with both the consumer and who the consumer interacts with.
What do 4G and LTE mean to smartphone shoppers?
Image from: Smartphone Image / Shutterstock Carriers are spending billions of dollars on improving their networks touting 4G and/or LTE. From the carrier perspective they are hoping to transition customers to these newer technology networks as they are less expensive to maintain. From the consumer perspective (at least those with smartphones) this is great news as 4G / LTE networks offer faster data speeds making for a better experience. At
For Smartphone manufacturers “less” is increasingly becoming “more”
Image from: ronstik / Shutterstock With well over a hundred new phones coming out every year it’s no wonder that the smartphone market feels like it’s getting pretty crowded. However, in this world of over-abundance some phone manufacturers appear to be taking another route to success: focusing on ‘hero’ devices that are likely to capture the hearts and minds of a wide range of consumers. Offering a comparatively small range
The Male vs. Female Debate Goes Mobile
Image from: James Flint / Shutterstock A year ago, when we segmented Smartphone Owners by gender, the male population dominated the marketplace. But sometime in early 2011, that trend shifted rather dramatically and women started adopting smartphones in greater numbers. Females, who had once made up significantly less than half of the smartphone owner segment, were now accounting for just over half the segment. Smartphone Owners by Male / Female
The Number 4 Gives You Some Street Cred
Wireless carriers have been talking a lot about 4G lately – fastest, LTE, best network, largest 4G network, – but what does it all mean? Our clients are certainly asking us how this weighs into a consumer’s decision when picking out a new mobile phone. So, we decided to ask consumers a few questions to see just how savvy they are about this new technology. Short answer: Not very! For
Smartphone Users Recall ‘In-App’ Ads More Than Mobile Web Ads
iPhone Owners Are Especially Tuned Into In-App Ads BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released research showing that smartphone users have better recall of in-app ads than ads they view while browsing the web using their mobile browser. The findings, part of Compete’s Q1 2011 Smartphone Intelligence survey, show that 52 percent of all smartphone owners recall ads they encounter in mobile apps. That number drops to 40 percent when
iPad 2 – On the Crest of the Tablet Tidal Wave
It started as a ripple back in 2001 when Bill Gates demoed the prototype Microsoft Tablet PC at Comdex. And now, ten years later, this tablet tidal wave has hit, and news flash – it’s entirely iPad. Are you surprised? Like the iPhone and the iPod before it, Apple has once again invaded an existing space (tablet PCs/e-readers) and made it its own by introducing enough style and innovation that
Two Opportunities to Encourage Mobile Banking Adoption
Last month, Compete released the results of its Q3 2010 Smartphone Intelligence survey. One of the notable insights from the survey is that mobile banking usage is on the rise, with 40 percent of respondents reporting using mobile banking apps once a month or more. However, with only 6 percent of consumers using mobile banking apps daily, we also noted that mobile banking is not yet part of the consumer’s regular routine.
CES Round-up: Motorola Mobility’s Increased Visibility
The International Consumer Electronics Show is like an extra Christmas for those of us who follow the world of gadgets and 2011’s Show was no exception. Among the more exciting announcements were Sony bringing a consumer-level 3D camcorder to the market, Verizon announcing a powerful 4G smartphone lineup, and Toshiba displaying a 3DTV that doesn’t require 3D glasses. Motorola Mobility was undoubtedly one of the biggest presences at CES 2011,