Witty Galaxy SIII Campaign Is Paying Off
Image from: Samsung Galaxy SIII / XDA-Developers.com Consumer attitudes have changed quite a bit since the iPhone first redefined the meaning of “smartphone”. In today’s world the iPhone is hardly the only cutting edge option for the tech-savvy and design-conscious consumer, and choices are getting more abundant. In a recent Compete survey of wireless shoppers 1 in 4 iPhone buyers cited familiarity, not the coolness factor or the best technology,
Smartphone Users Recall ‘In-App’ Ads More Than Mobile Web Ads
iPhone Owners Are Especially Tuned Into In-App Ads BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released research showing that smartphone users have better recall of in-app ads than ads they view while browsing the web using their mobile browser. The findings, part of Compete’s Q1 2011 Smartphone Intelligence survey, show that 52 percent of all smartphone owners recall ads they encounter in mobile apps. That number drops to 40 percent when
Kantar Media’s Compete and Ground Truth Launch Two-Screen View of Digital Consumer Behavior
Industry’s Only Integrated View of Consumers’ Behavior Across Mobile and Online Platforms BOSTON, MA and SEATTLE, WA–(Marketwire – May 5, 2011) – Compete, a Kantar Media company, and mobile audience measurement firm Ground Truth today unveiled the industry’s only two-screen view of digital consumer behavior, across both online and mobile platforms. Compete’s industry-leading panel combined with Ground Truth’s mobile data provides detailed, cross-platform insights into consumers’ behavior as they alternate between screens
Local Search, Social Networking and Mobile Gaming Coming of Age on Mobile Devices
Compete, a Kantar Media company, today released the results of its Q1 2010 Smartphone Intelligence survey, which showed major movement in the use of local search, social networking and gaming on smartphones. Compete’s quarterly Smartphone Intelligence survey provides behavioral and survey-based insights into how consumers are using iPhones, BlackBerrys, Android devices and other smartphones.
You Say You Want a 4G EVOlution. Well, you know"¦.
Recently, Sprint announced its latest device, the HTC EVO, crammed with impressive features such as two built in cameras, HD video capabilities, a 4.3 inch touch screen display, and even a little extendable leg to prop the HTC EVO up for easy video viewing. However, the most trend-setting feature of them all may be its 4G network technology. 4G, or 4th generation, marks the next big step in mobile phone
The Device That Goes Everywhere Helps Take You Anywhere
Compete will be at CTIA Wireless 2010 and is emceeing the Mobile Marketing & Advertising special session for agencies and brands to learn more about the burgeoning mobile channel on March 22nd. If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at firstname.lastname@example.org. I’m in the middle of planning my next vacation — in May I will be venturing on a