showrooming

Infographic: Mobile Is Both a Curse and a Cure for Showrooming

33% of people showroom globally and 21% of those shoppers use their phone while doing so. In their annual Mobile Life Study, fellow Kantar company, TNS, highlights the growing use of “showrooming”: examining a product in-store before buying online at a lower price. Consumers are getting more comfortable with mobile transactions, savvier with mobile shopping apps, and they’re doing more mobile shopping,

The Weekly Compete Pulse

Happy Saturday and welcome to March! Here are the most popular stories we shared online this week. The second largest television advertising event was last Sunday: The Academy Awards.  Brands spent between $1.6 and $1.8 million dollars for each thirty second commercial block. If you missed them, watch them all on Ad Age. Online, brands tried to replicate the recent success of the Super Bowl real-time marketing. Brands “newsjacked” the event