Black Friday Sites: Retailer Friend or Foe?
Aija Lehtonen / Shutterstock.com One of the growing trends over the last few holiday seasons has been the earlier and earlier start to the shopping season. As reported last week in Compete Holiday Insights, 60% of respondents indicated that they have begun holiday shopping already. Retailers seem to be paying attention and are seemingly challenging each other to see who can open the earliest on Black Friday. Walmart and Toys
Shopping for the Holiday Sparkle
Image from: GraÃ§a Victoria / Shutterstock There are so many reasons to be cheerful around the holiday season. Among them are the excitement of getting that new video game, the thrill of receiving that “it” bag, and possibly the pleasure of smelling that distinctive new car smell. But what can be more exciting and nerve wrecking than having that special someone light up as you propose your eternal love? Maybe
Mass Merchants Go To The Head of The Class
The massive heat waves all across the country have ended, summer camps are coming to a close, and children are scrambling to finish the reading lists they have ignored all summer. These can only mean one thing—the first day of school is just around the corner. Using Compete’s panel of 2 million consumers and the results of our Summer 2011 Shopper Intelligence survey, we explored the hot ticket items this
How to Reach Dad on Father’s Day
Every June, sons and daughters say thanks to dad by showering him with love, affection, and of course, gifts. The weeks leading up to Father’s Day are spent searching for the perfect tie, power tool, or “World’s Best Dad” coffee mug. Using Compete’s panel of 2 million consumers and the results of the Spring 2011 Online Shopper Intelligence™ study, I was able to shed some light on consumer spending this
Mobile Devices Bridge the Gap Between Online and Offline Shopping
Compete Online Shopper Intelligence Study Tracks Cross-Channel Behaviors BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released the findings of its quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior; it shows how mobile devices are bridging the gap between online and offline shopping. Smartphones help consumers shop smarter – Smartphone owners are increasingly bringing their devices to the store. This finding is corroborated by the most recent Compete
Pet Project: Inside Compete’s “Animal Lover” Category
For many Americans, Sunday is shopping day. But not all that shopping is done for the human members of our families. Sunday also seems to be pet shopping day. The “Animal Lover” category on Compete.com, which includes the leading pet retailers and pet information sites, shows a clear pattern of peaks in daily reach on Sundays. A closer look at online sites within the category shows a similar pattern for
What To Buy…Where To Buy?
I was just looking at some data from our Compete Shopper Intelligence Survey that asked people what they intended to purchase online in the next six months. People are planning on buying a lot of music, movies, and books. Take a look: After looking at the results, I started thinking about the headlines in the Wall Street Journal during the last couple weeks – news of Borders filing for Chapter
Zulily: Rue La La for Moms & Kids or More?
It’s no secret around Compete that I love to shop and that I am particularly fond of all of the online deal sites. I have flaunted my Marc Jacobs bargains from Gilt.com and timed meetings around my 11 AM ET Rue La La.com email previewing the day’s sales. Over the Holidays, I very happily discovered another fabulous site—perfect for busy moms like me: Zulily.com. Zulily markets itself as an online