Laptop Shopping: Where Do Consumers Look First?
Image from: Technology Shopper / Shutterstock College means a lot of things; it means leaving home, it means growing up, it means adjusting your body to only consuming pop-tarts and whatever is microwaveable. For many families it also means investing in a new laptop, and for vendors it means knowing when to start your back-to-school gadget campaigns. Here are a few insights to help either party make the most of
How Shopcade.com Is Drafting You Into Its Fashionable Army
Image from: Shopping Craze / Shutterstock “I love your shirt! Where did you get it?” Sounds familiar, right? It’s a natural tendency to associate style with a place of purchase, and slowly online retailers are learning that perhaps their best advertisers are the very same people they sell to. Shopcade.com knows this, and it’s about to make a killing by gamifying this trend, all based on the online phenomenon of
Can Shoedazzle.com Stand Against Competitors?
Image from: High Heels / Shutterstock Whether it’s a night out with friends, a special occasion, or even a new job, there is an endless list of excuses for purchasing a new pair of shoes. This is why when the end of July began sneaking up I took it as a perfectly valid excuse to go ahead with my online search for a new pair of heels for the upcoming
Is E-Commerce Too Big an Investment for Mass Retailers?
Image from: Nordstrom Anniversary Logo / Nordsrom.com Nordstrom is currently in the middle of their annual anniversary sale running July 20th through August 6th. No stranger to the sale store front, they promote five big sales a year. With a big push financially to drive their online sales this year, I decided to see if their e-commerce efforts have paid off so far in terms of driving traffic to the
Getting the Most Jingle Out of Holiday Promotions
Image from: Holiday Gift / Shutterstock Tis the season for … holiday retail planning. Just think, four months from now Black Friday and Cyber Monday will have passed us by and retailers will be in the thick of the holiday shopping season. We thought now would be a good time to look at the resources and tools consumers count on when shopping for the holidays online. We focused our analysis
Is Amazon’s Dress Shop Hanging By A Thread?
Kindle advertisements have enjoyed prominent, almost uninterrupted placement on Amazon’s homepage since its popular ebook reader debuted nearly 5 years ago. The success of the Kindle is due in part to the prime real estate the device has occupied and the resulting exposure among Amazon’s shoppers. Each month 3% of Amazon’s 90 million unique visitors shop for a Kindle device (with two thirds of them kicking the tires of the
Free Report – Digital Trends: Consumer Behavior in Key Financial Sectors
This white paper provides an update on financial service (FS) consumer online behavior trends that occurred over the past year. We aim to provide you with a clear sense of what is currently going on in the online landscape by examining key metrics – derived from Compete’s panel of two million consumers – to evaluate and benchmark how the industry is performing.
Building New Habits with MyHabit?
Image from: HaveSeen / Shutterstock Even after much of the glamour seems to have gone from the daily flash sales model over the past half year, there are still a number of companies working on carving out their own niches. While the two largest brands, Groupon and LivingSocial, continue to remain at the top of the heap, private sale sites have been able to appeal to their users by creating
3 Key Trends: 2011 Holiday Shopping Recap
Image from: Tatiana Popova / Shutterstock A few weeks ago, we wrote about our Webinar that highlighted shopping trends during the 2011 Holiday Season. Recently, our retail and consumer products senior associate, Debra Arbesman talked to the people at Monetate about some of the trends in the 2011 Holiday Season. This past year, online shopping on promotional days like Black Friday and Cyber Monday increased 20% year-over-year. Debra identifies three key
‘Tis the Season for Mobile Shopping
Name the movie: Jake: How often does the train go by? Elwood: So often that you won’t even notice it. Those famous lines, of course, are from the classic Blues Brothers movie with Dan Aykroyd and John Belushi. It appears as though we may be reaching the point where mobile shopping is something we do so often that we don’t even notice it. One of the more amazing things about
Black Friday: How to Shop Less Belligerently
Image from: Poznyakov/Shutterstock For many, Black Friday has blossomed into a beloved tradition of engaging in fisticuffs with a stranger over the last pink Leapfrog tablet and is a day where the sight of a police officer in riot gear outside of the mall conjures up a warm fuzzy feeling. Apparently this tradition isn’t for everyone, as implied by the estimated 24% Y/Y growth in online shopping on Black Friday