Beauty Industry Gets an Unexpected Facelift
A Harvard Business student has not only taken the internet by storm, she also may be changing the cosmetics industry entirely. What’s her new, revolutionary beauty product? A printer. The product is called Mink, and it allows consumers to print makeup, rather than continuously buying it from large cosmetic distributors.
Fast Fashion Resonates with Young Shoppers
In the digital age, many consumers have become accustomed to getting what they want as soon as they click a mouse. The ever growing reliance on instant gratification could soon have profound impacts on the teen retailer space.
10 Reasons Luxury Fashion Brands Should Go Mobile
If you love fashion and technology as much as I do, you have probably heard one of the more exciting pieces of industry news this month: Paul Deneve, CEO of fashion brand Saint-Laurent, was hired by Apple as their Vice President of “special projects.” While everyone is trying to figure out what the project is, I am excited about this interesting cooperation between the two industries.
Should Retailers Invest in Mobile Shopping Apps?
Technology is changing the way consumers shop. More and more people are not only shopping online, but shopping online from a mobile device. Our recent survey identifies these trends for retailers to decide their best plan of action.
Attention Retailers: Amazon Prime members are located in Aisle 5
The growing popularity of Amazon’s membership program, Amazon Prime, has sent shockwaves among rival retailers since debuting a few years ago. For $79 a year, Prime members receive unlimited 2-day free shipping on eligible Amazon purchases (with no minimum order size), as well as access to Amazon’s video-on-demand service, Amazon Instant. The rate of adoption of Amazon Prime, coupled with the growing reach of Amazon.com, has caused rivals to scramble…
EMS: Get Competitive with Free Shipping
Image from: free shipping / Shutterstock Can Versa Capital, who acquired Eastern Mountain Sports this past November, boost the store’s ecommerce business? The New Hampshire-based chain of 69 stores and seller of outdoor gear and apparel is getting crushed by its competitors online. The site had just over 314,000 Unique Visitors in the month of December, much lower than similar online stores. EMS offers comparable products and their own line
Compete Product Update: Optimize Ecommerce with FastFocus
The Super Bowl has been won, Oscars have been handed out and (at least in the Northeast) we’ve survived Nemo – one of the largest winter storms of the century. It hasn’t been all fun, games, and shoveling here at Compete in the beginning of the year though. A few weeks ago we released a brand new module for Compete PRO users, FastFocus, and we’re very excited about the level
Where Did Consumers Shop Online During Thanksgiving and Black Friday?
Image from: Winter Sale / Shutterstock Retailers and manufacturers are beginning to get an understanding of the impacts that months of holiday planning had on consumers. This year, brands have continued their aggressive pursuit of holiday shoppers by turning up marketing well ahead of previous years. Target launched a high-visibility holiday themed ad campaign before Halloween in an effort to capture as much attention as possible. During Black Friday
3 Key Insights to 2012 Holiday Shopping Behavior
Image from: Holiday Presents / Shutterstock The leaves have not fallen from the trees yet but a decent amount of people have already started checking things off their Christmas list. According to Compete’s Holiday Insights™ survey, slightly more than 40% of respondents have already begun buying presents, with 6% already completing more than half of their shopping for this Holiday season. When compared to the same time last year
Don’t Bother with an E-Commerce Strategy!
Image from: Nordstrom Front / NuanceMarketing.net This past July and August, Nordstrom ran their annual anniversary sale. We looked at the impact of their online efforts. Now, a few weeks after, did Nordstrom see any lift from their online push? Looking at Daily Reach and Daily Attention for the last three months we can see that Nordstrom.com did see a spike when the sale launched, but there was not a
Apparel Goes Mainstream Online
Image from: Women’s Apparel / Saks.com Brands and retailers planning for the upcoming holiday season should take note of one category that many thought would never be conducive to ecommerce: apparel. The forgone conclusion was the consumer would want to try on clothes or touch/feel the material before making a purchase. Those days are behind us. 82M consumers shopped for apparel online this spring at an online retailer. To put