shopping behaviors

DCMO Series: 9 Path to Purchase Questions for Jason Burby of POSSIBLE

“The current consumer path to purchase is far more disjointed and fluid than most marketers are willing to accept. It is vastly different across industries, geographies, cultures, ages, etc. One size solutions fit no one.”

It’s a Merry Christmas for e-Retailers

This holiday season is on track to be very merry for retailers, particularly those who rely on online sales to bolster their bottom line.  Shoppers have been hard at work, scouring the web for the perfect gifts.  Year-over-year comparison of average daily reach to top online retailers reveals online shopping averaging about 42% higher this year than in 2009. Not only is online shopping up year-over-year, it is outperforming offline