Marathon Monday: Nike Leads the Pack
Looking at the foot traffic to top brand sites; Nike, Reebok and New Balance, there is really no competition. Nike.com is the clear front runner. With each brand seeing higher shopping session shares on different retailers, how can brands optimize the purchase funnel on these retail sites?
Lucky Getting Lucky: Filling the Void for Compulsive Shoppers
Image from: Fill The Void / AdAge For Lucky Magazine, could there be a better way to kick off their first ad campaign in 12 years than by preying on the compulsive consumption habits of consumers? Probably not. “FILL THE VOID” spout the ads, in a stark, monochromatic command. It’s a bit clinical, but it’s also a bit comforting. At least we’re all being honest about shopping, right? The mantra
Can Shoedazzle.com Stand Against Competitors?
Image from: High Heels / Shutterstock Whether it’s a night out with friends, a special occasion, or even a new job, there is an endless list of excuses for purchasing a new pair of shoes. This is why when the end of July began sneaking up I took it as a perfectly valid excuse to go ahead with my online search for a new pair of heels for the upcoming
Tom Brady: Most Valuable Pitchman
I had been eagerly awaiting the start of the Patriots season since their heartbreaking loss at the start of the year. The first Monday night game in September I got to see my favorite team back in action, along with my favorite player. What I wasn’t expecting was to see Tom Brady off the field as well, advertising footwear during one of the game’s commercial breaks. I loved the commercial, and
Shoes Off to Innovative Cause Marketing
Few consumer brands are as synonymous with charitable donations as TOMS shoes. With their one-for-one movement efforts that donate a pair of shoes to a child in need with every purchase, and their annual One Day Without Shoes efforts, they’re setting the bar high for others in the industry that seek to strike a balance between consumer goods and non-profit efforts. It’s all too common to find unaware consumers buying
Christian Louboutin Gets Carried Away With "Sex And The City The Movie 2"
Get the martini shaker ready for another round of Cosmos! The fabulous foursome from Sex And The City return for a second movie on Thursday, May 27th. It seems hard to believe that I’ve been following these ladies since 1998 as they endured brunches, boyfriends, breakups, babies, and, of course, Mr. Big.