shipping costs

Can shipping costs affect online sales?

If this past holiday’s trend is any indication, consumers love free shipping.  But to what extent do shipping costs actually factor into a consumer’s decision to purchase online?  A fair amount, according to the most recent Compete Online Shopper survey. A main finding of the study is that shipping costs not only weigh heavily on consumers’ decision to purchase products online, but it also impacts consumer satisfaction.  E-commerce is all