SERP

6 On and Off-Site Actions to Improve SEO

Image from: SEO / Shutterstock Google’s algorithm is constantly changing. As a marketer or entrepreneur optimizing your site, it’s important to know where to focus your energy to get the best returns. Each of these techniques plays an important role in your SEO strategy, and they work with synergy to give you the best chance of hitting the first page of Google. Here’s a guide to understanding the difference between

Is Target Trying to Buy Their Way to The Top of The Diapers Mountain?

Image from: Baby In Diaper / Shutterstock It has been a while since we here at Compete have taken a look at what is going on with the diaper market online.  In Oct, 2010 we published an analysis  that showed how Diapers.com was a growing threat to Amazon.com in the diaper category.  In the time since that original post, Diapers.com was, of course, bought by Amazon. Buying diapers online has

Seeing Between the Lines of the Search and the Click

Image from: Online Search / Shutterstock Search marketing is an intense and competitive battlefield, and for those of us in the trenches it can feel like being dropped in an unknown location without a map or GPS to guide us. To date, the ability to track actual consumer behavior from a search to a click has been virtually non-existent. Because search engine results pages (SERPs) are different for every consumer

Forget Anchovies, Hold the PPC! SEO Management Helps Pizza Company Deliver to Its Bottom Line

After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza! Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies. Using the Keyword Destination tool on Compete.com to get a

The Weekly Compete Pulse

From CEO to SEO, the digital space has certainly been both shaken and stirred this week. We kicked off the week with The Competitive Edge: Social Business and Competitive Analytics, a webinar that we co-hosted with Oneforty. It was a pleasure to work with Oneforty and especially to hear the bits of wisdom that Janet Aronica shared with all of us. A copy of the  webinar will be available online

Google Panda 2.2: Weeding Out More Content Farms and Scrapers

Thanks to a recent update earlier this year to search giant Google’s ranking factors, the web will hopefully soon be devoid of the giant content farms and scrapers that have plagued search results in recent years. Part 2.2 of the Panda update went live in mid-June as Google confirmed last week, so users should continue to see improved search results. One of the most important aspects of this particular update