seo

The Weekly Compete Pulse

What happens when search engines fight? We’re about to find out, because last Thursday Bing threw down the metaphorical gauntlet and engaged Google in an all out search engine battle royal. If you go to Bingiton.com, the revamped-retro-rustic home of the Search Challenge, you be confronted with a blind search test that produces a side by side comparison of either engine’s results. Then, after searching, you’ll pick which results you

The Weekly Compete Pulse

The obvious event of this week is President Obama’s social media exploit, in which he sat down for an Ask Me Anything session on Reddit.com. The chat itself lasted about a half-hour, and the response has been mixed. AdAge contends that the tactic itself was smart, but actually empty of deep insights. Next month, you can count on us to check back to see if the President’s appearance registers in

The Weekly Compete Pulse

We hope that all our American blog readers had a great 4th of July! We also hope you’ll all enjoy some articles from around the web for online marketers. Link building is search engine optimization 101. Getting backlinks to your site from around the web gives your site credibility and link juice that search engines favor when it comes to ranking. There are a lot of sketchy ways to build

The Weekly Pulse

We all know what happens when a user-generated campaign goes awry (see: #McDstories), so helpfully Mashable compiled a list of 3 user-generated campaigns that got it right. What do you think makes a good UGC? Do you know social media marketing’s biggest myths? Digiday published an article this week as part of The Social Operating System that includes opinions on social media from agency executives. Kevin Gibbons from Search Engine

The Weekly Pulse

Did you know that the average Facebook brand post only reaches 16% of its audience? Mashable reported that Facebook has rolled out an updated feature that makes it easy to tell brands the percentage of fans that see their posts among other analytics updates. CMO’s: Are you looking to extend your tenure? According to AdAge, social data may be the key. Their posts suggests that social data, when used well, can add years

The Weekly Pulse

Have you ever used Google+ Hangouts? This week, Life Hacker reported that Hangouts will get lots of new features, like diagram tools and SlideShare. Will these features make you more likely to use Google+ hangouts? Looking to pump up your search engine optimization? Check out Search Engine Watch’s post on how to find profitable keywords for your website. They break it down into five steps to increase your SEO. Do you care

The Weekly Pulse

This week, we heard reports that employers were requesting the Facebook passwords of potential employees. Yikes! This morning, Gizmodo reported that Facebook’s chief privacy officer Erin Egan released a statement warning users not to give our their account information in this obvious invasion of privacy. In fact, Senator Richard Blumenthal is reportedly working on a bill that would make this kind of practice illegal. Thank goodness! Twitter celebrated its 6th

Job Seekers Find What They Need on Indeed

Image from: Business Image / Shutterstock With millions of job seekers still searching for their next pay check, Indeed.com has established itself as the top dog in the online job search space.  Indeed’s new approach to job hunting has dethroned perennial powerhouses Monster and Careerbuilder. Rather than list jobs on their own site, Indeed directs potential candidates onto the listings where they live, on the hiring company’s website.  While it

Social Media Marketing #IWILLSWEAT

It seems like you can’t go to any marketing event these days without hearing social media marketing buzz words flying all over the place like paper airplanes in an unruly classroom. Yet what I feel we often lose sight of is that the frontier has not yet been completely explored. I suppose, much like the early days of the Internet, we’re in for a wild ride, learning many lessons…

12 Link-Bait Techniques to Help Maximize Your SEO

The following post is a guest post, written by Megan Marrs of WordStream. The term “link-baiting” has a negative tinge to it, and I can’t help but think of some dastardly fisherman violently yanking a giant metal hook through some innocent fish’s face (I’ve never imagined fishing as such a dark sport). But in truth, link-baiting doesn’t have to be a shameful endeavor. Link-baiting is as much about creating wonderful

The SEO Book of Mormon

Type the word “friend” into Google, and you’ll get the Wikipedia article and the dictionary.com definition. Up next? LDS.org. Huh? The Church of Jesus Christ of Latter-day Saints (LDS). It shows up as the third and fourth result—even before Facebook. So what’s the deal? A couple of weeks ago I read a fascinating article by Michelle Boorstein of the Washington Post about how the LDS is using SEO to keep