seo

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: SEO myths responded to by ex-Googlers, how to build a top performing digital team, 12 landing pages and critiques, and tips for call-to-actions.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: How to build authority with LinkedIn, six of the biggest naming mistakes, Google Analytics tracking tips, and the complete list of Google ranking factors.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Flat-design resource guide, SlideShare’s new infographic player, why adding a story can help you raise prices, and a 90 second history of SEO.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: How one company used hilarious marketing to stand out from the crowd, the necessity of social media when it comes to SEO, the even higher prevalence of smart phones among American adults, and the results from Moz’s 2013 Search Engine Ranking Factors survey.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: The 12 Essential Elements for On-Page SEO. If you are an expert or beginner to search engine optimization, this handy infographic is an awesome resource. Making sure every page has correct page titles and headings, content length and social media sharing will ensure the overal success of your site to appear in search results.

Success Stories: Use Search Intelligence to Acquire Strategic Assets

Regularly monitoring competitive intelligence search data is key for short-term SEO strategy, but it can also dictate long-term digital marketing plans. As an online brand, you should be regularly monitoring referral keywords, or search terms that bring traffic to your site. Yes, this can be done in your local analytics. But, local analytics don’t show what keywords are driving traffic to your competitors’ sites.

The Weekly Compete Pulse

Here’s a round-up of the most popular digital marketing stories we shared online this week, including Bing updates and a Penguin case study.

6 On and Off-Site Actions to Improve SEO

Image from: SEO / Shutterstock Google’s algorithm is constantly changing. As a marketer or entrepreneur optimizing your site, it’s important to know where to focus your energy to get the best returns. Each of these techniques plays an important role in your SEO strategy, and they work with synergy to give you the best chance of hitting the first page of Google. Here’s a guide to understanding the difference between

Is Target Trying to Buy Their Way to The Top of The Diapers Mountain?

Image from: Baby In Diaper / Shutterstock It has been a while since we here at Compete have taken a look at what is going on with the diaper market online.  In Oct, 2010 we published an analysis  that showed how Diapers.com was a growing threat to Amazon.com in the diaper category.  In the time since that original post, Diapers.com was, of course, bought by Amazon. Buying diapers online has

The Compete Weekly Pulse

So, in recent news, Facebook released a commercial. What do y’all think? You’ll hear a lot of people talk about mobile these days—about its capabilities, about the benefits and revenue streams behind game layers, about its potential—but according to an article in Digiday mobile social media marketing hasn’t taken off yet. As evidence, the writer challenges anyone to think of “a great mobile social marketing campaign.”  Do any come to

Seeing Between the Lines of the Search and the Click

Image from: Online Search / Shutterstock Search marketing is an intense and competitive battlefield, and for those of us in the trenches it can feel like being dropped in an unknown location without a map or GPS to guide us. To date, the ability to track actual consumer behavior from a search to a click has been virtually non-existent. Because search engine results pages (SERPs) are different for every consumer