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The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: How to acquire and retain customers using social media, how marketers are approaching mobile in 2013, overused marketing tactics, and a few different landing page optimization tests.

Sunday Series: Fashion Flop–No Spike for Spring Apparel

Spring fashion wasn’t on American’s minds any more or less in April than in March. Monthly traffic to apparel websites grew less than a quarter of a percent in April, with 70.8 million Unique Visitors (UVs). What sites did receive more attention as the weather got warmer? Below are ten apparel fast movers, each of which offers different products. Not surprisingly, Izi Dresses and Rent the Runway benefitted from both prom and wedding season.

Success Stories: Use Search Intelligence to Acquire Strategic Assets

Regularly monitoring competitive intelligence search data is key for short-term SEO strategy, but it can also dictate long-term digital marketing plans. As an online brand, you should be regularly monitoring referral keywords, or search terms that bring traffic to your site. Yes, this can be done in your local analytics. But, local analytics don’t show what keywords are driving traffic to your competitors’ sites.

The Weekly Compete Pulse

Here’s a round-up of the most popular digital marketing stories we shared online this week, including Bing updates and a Penguin case study.

Traffic Spikes for “Game of Thrones” Season 3

Season 3 of Game of Thrones kicked off on this past Sunday, March 31st, on HBO, after much anticipation from fans. HBO reported 4.4 million viewers tuned in for the premiere, and another one million pirated the episode within 24 hours–not surprising considering it was the most illegally downloaded television show in 2012. How much attention is the new season getting online?

Search Marketers, Pick Your Keyword Battles Wisely

Getting found online is one of the major challenges every marketer faces, and it’s a problem that can have any number of solutions. One channel that digital marketers rely on to serve this need is search. Whether it’s bidding on the right keywords in your paid search efforts or creating keyword-rich content to attract the right customers, doing a bit of competitive research before you dive into search can pay…

6 On and Off-Site Actions to Improve SEO

Image from: SEO / Shutterstock Google’s algorithm is constantly changing. As a marketer or entrepreneur optimizing your site, it’s important to know where to focus your energy to get the best returns. Each of these techniques plays an important role in your SEO strategy, and they work with synergy to give you the best chance of hitting the first page of Google. Here’s a guide to understanding the difference between

Your Report Card Is In; Search Marketing Plays Well With Others

Image from: Student Image / Shutterstock The old model of communication (sender -> receiver) doesn’t really cut it anymore, especially with the ubiquity of social media in our digital world. Your search marketing efforts shouldn’t be any different. Allowing your search ads to be more interactive for consumers is a great way to increase engagement with your paid search campaigns, and at the same time, shows your potential customers that

The Weekly Compete Pulse

This week, Compete revived the TastyBytes series, and the event was awesome! We had a great panel of LBS experts to talk about location-based marketing. We also released an interesting study that we conducted on the Facebook pages of major brands. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Search marketing as a field is constantly evolving, and

The Weekly Compete Pulse

Happy April Fool’s Day weekend! No tricks up our sleeves today, just some links to some of this week’s news articles that we read and found interesting for online marketers. If you love data as much as we do at Compete, this article is for you. Analyzing paid search data at the most granular level is absolutely necessary to be able to better integrate paid search with business operations and

Williams-Sonoma Cranks Up the Heat

It’s no surprise that traffic to niche cooking websites, williams-sonoma.com, cooking.com, epicurious.com, and surlatable.com was at a year-long high last month as shoppers looked for the coolest panini press for Mom or the best recipe for ham glaze. Looking back at unique visitor (UVs) traffic since December 2008, December 2010 may have been a good month, but it certainly wasn’t a pinnacle. In fact, while Williams-Sonoma and Epicurious saw increases