Sebring

Chrysler 200 Post Launch

The Chrysler 200 was one of several recently-launched models designed to highlight the rebirth of Chrysler.  Its advertisements featured Detroit musician Eminem, and have won several awards.  In October 2010, we set some general measures one might use to gauge the 200’s early success based on the then-current results for Sebring (200’s predecessor) vs. key rivals Accord, Sonata, Camry, and Fusion.  Now nearly a year later, we’re checking back in.