seasonal

Sunday Series: Top Growing E-Card Sites As Holidays Hit

Image from: E-card graphic / Shutterstock Over the past month there has been over a 50% increase in visitation to e-card sites as a whole. My guess is that as the holidays descend–and as the festive panic sets in–more and more people are turning to simple and alternative options to spread cheer. What struck me about the top ten fastest growing e-card sites was the variability. Smaller sites saw larger

Gear Up Online Retailers!

Image from: IKO/Shutterstock The Holidays Are Here! Let the insanity begin. The end of year craze is coming and it is promising the usual explosion in retail activity over the internet. With November almost here, it is certainly time for these companies to finish their preparations and to set their holiday campaigns in motion. One has to wonder how retailers like Target, Best Buy and Wal-mart are getting ready for

Uncovering Non-Seasonal Traffic Patterns in a Seasonal Niche

Halloween was on my mind today.  With Labor Day over and chilly, rainy weather clouding up my week and reminding me of the fall season I begin to look forward to what is (in my opinion) the best holiday of the year.  This got me thinking of what costume I would wear this year, and so I started visiting a few costume supply retailers online. Wondering who else could possibly

How do sports fans follow games online?

If you live in New England, odds are good you’ve been following the Stanley Cup Finals, whether by choice, or by having game updates thrust upon you by rabid sports fans on social networks. For those of us Boston hockey fans, this year’s season is a big deal; it’s the first time the Bruins have been in the Stanley Cup finals since 1990. Personally, I welcome the stream of game

Where’s the Easy Button?

When you think office supply retailers, chances are you’ll think of Staples, OfficeMax, or Office Depot; and apparently, more consumers are thinking Staples over the competition. The number of visits to the Staples domain is nearly double that of its closest competitor, Office Depot, and triple OfficeMax. All three retailers see seasonal traffic increases during back-to-school and the holidays, but Staples has been able to hold onto their lead over

Weather or Not

Although spring is upon us, many still remember this past winter, which for many parts of the country was among the worst on record.  And anyone traveling during those storms is all too familiar with the blizzard of delays, cancellations, and related lost business. Winter: Web Wins Compete leveraged its ability to survey the digital general population by asking consumers about how they see last winter’s weather impacting future travel