Online Media & Search

February 2012 US Search Market Share Report

Even with leap day, overall search activity declined nearly 7% across all the engines. The overall picture and trends remain the same – Google Powered engines (Google and AOL) decreased slightly in their market share; while the Bing Powered engines (Bing and Yahoo!) picked up the 0.7ppt’s share the Google Powered engines lost. Google Powered now represents 68.8% of the market and Bing Powered has 33.2% of the market. Bing

A Mild Winter Brings Fewer Searches

Image from: ghido / Shutterstock For most parts of the country, this winter has been relatively snow-free.  Here in Boston, we only had 6.8 inches of snow this January—compared to a whopping 60.8 inches last year. Many people are enjoying the break from harsh winter weather, happy to leave their heavy coats and boots at home. However, others are bemoaning the lack of snow, waiting for that one storm that

The Weekly Compete Pulse

I don’t know about you, but I am still full from Thanksgiving dinner. One thing I find that’s always best to fill up on after a meal is digital dessert. If you’ve got some time this weekend, check out these great articles we found interesting for online marketers. Did you know that Facebook is now bigger than the ENTIRE Internet was in 2004? Now, more than ever, it’s important to

Sites Thankful for Thanksgiving

No holiday beats Thanksgiving in my book—you just can’t top family, food and football. Of course, having the resources of compete.com at my disposal, why not take a minute to check out which sites get the spike from turkey day traffic? After looking up the keyword “thanksgiving” on compete.com, which sites are most thankful for the holiday? Cooking sites, apparently. While retail sites all see that boost from the upcoming

The Weekly Compete Pulse

From CEO to SEO, the digital space has certainly been both shaken and stirred this week. We kicked off the week with The Competitive Edge: Social Business and Competitive Analytics, a webinar that we co-hosted with Oneforty. It was a pleasure to work with Oneforty and especially to hear the bits of wisdom that Janet Aronica shared with all of us. A copy of the  webinar will be available online

Quick Tip: PRO Referral Analyics Dashboard Overview of Traffic Insights

Compete PRO Advanced has organized a number of pre-configured Traffic Insights to help you identify sources of traffic growth and decline by performance and domain categorization from within our Referral Analytics tool. Top Growing Sites – A list of the top growth domains, or domains with the largest percent growth month over month. Top Declining Sites – A list of the top declining domains, or domains with the largest percent

Quick Tip: Keyword Volume Graph

Compete offers keyword volume information trended over the past two years for its PRO users with Standard and Advance level subscriptions. This helps you understand what the prime marketing season is for your competition. In this example, Amazon.com is greatly influenced by the holiday retail system. One can gather insights by looking at these trends, could be economic, if you look at paid search activity in 2008 it differs slightly

The Weekly Compete Pulse

This week, Compete revived the TastyBytes series, and the event was awesome! We had a great panel of LBS experts to talk about location-based marketing. We also released an interesting study that we conducted on the Facebook pages of major brands. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Search marketing as a field is constantly evolving, and

The Weekly Compete Pulse

Happy April Fool’s Day weekend! No tricks up our sleeves today, just some links to some of this week’s news articles that we read and found interesting for online marketers. If you love data as much as we do at Compete, this article is for you. Analyzing paid search data at the most granular level is absolutely necessary to be able to better integrate paid search with business operations and

Quick-Tip: Search Analytics Reports 5 Ways

PRO customers all have access to the five basic types of search analytics reports; search referrals by Site, search referrals by Category, search referrals by Comparison, Keyword Destination Broad Match, and Keyword Destination Exact Match. The sections below will describe each in more detail. Search Referral Reports by Site This report allows you to see the last 90-days of keyword activity for a specific url, see the example below. Search

The Weekly Compete Pulse

St. Patrick’s Day continues on into the weekend, and we’re quickly rolling towards spring. Next week, part of the Compete team will be in NYC for Search Engine Strategies. Check out some of this week’s news articles that we read and found interesting for online marketers. I’m a big fan of infographics, but all infographics were not created equal. This week, Mashable posted one of the best infographics on social