search referrals

Capital One Credit Card Top of Mind

Like many people, I get regular mailings from Capital One asking me to sign up for a credit card.  The frequency makes them stand out in my mind if for nothing else than their persistence.  But given that analog marketing (like traditional mail) and digital marketing do not exist in vacuums, it makes one wonder about the connections.  To help investigate how the volume of Capital One traditional mail might

Quick-Tip: Keyword mining using multiple reports and smart filtering

Getting started with competitive analysis can be a challenge. Having a good knowledge of how to easily find relevant and actionable data will keep you a step ahead of the competition. Understanding keywords driving the most traffic to a competitor will help you uncover keyword search strategy and guide further competitive research. In the image below, you’ll see a broad match keyword report listing domains that receive referrals for the

Quick Tip: Search Referral Share in Search Analytics Comparisons

Understanding competitor paid and natural search strategies can prove to be hugely beneficial for your brand. Uncover patterns in increased search spend in your competitive set, and what that does to overall search volumes and ultimately, loyalty and engagement. When you do a search analytics domain comparison report, you can quickly and easily see the charted difference in volume of search referrals between two domains. Additionally, you can use our

The Sweet Smell of Sunscreen

I can always tell summer is coming by the way New York City smells.  There is nothing quite like ‘eau de Hot NY’ – walking outside you are immediately hit with top notes of black garbage bags soaking up summer heat and stagnant disease-festering water that evolves in the subway to expose a ripe middle of sweaty bodies and unwashed feet.  As your nose becomes accustomed to this assault however,

We Want Our PSN! What Happens When Gamers Suffer Through 3 Weeks of Network Playing Withdrawal

A good portion of gamers out there were waiting, waiting, waiting for the Playstation Network to recover from their recent intrusion, loss of private customer data, and restore services to the online gaming platform. The network was shut down on April 21st, as indicated by the reach/attention spikes below. Actually, the daily attention and reach metrics closely track to the events as they unfolded. Luckily, they recovered services this weekend

Quick Tip: Filtering Keywords Manually with Search Analytics

You can manually adjust the Keyword Filters via sliders, radio buttons, and drop-down menus to further filter your keyword lists. In addition to our Search Insights Filters, manual filtering can help you refine your results and hone in on your results so you spend less time in spreadsheets and more time taking action! See how to adjust some of the filters below. Adjust your sliders by clicking and holding down

Getting Into the Groupon Groove

I just paid off last month’s credit card bill, and couldn’t help but notice a slew of new transactions on my wife’s card from "Groupon Inc Chicago." Sure, I know about Groupon, but what I didn’t know was that I’m married to a straight up crazy Groupon addict. In June alone, she managed to gobble up 6 different offers, ranging from tapas to Thai food to day passes at a