Success Stories: Use Search Intelligence to Acquire Strategic Assets
Regularly monitoring competitive intelligence search data is key for short-term SEO strategy, but it can also dictate long-term digital marketing plans. As an online brand, you should be regularly monitoring referral keywords, or search terms that bring traffic to your site. Yes, this can be done in your local analytics. But, local analytics don’t show what keywords are driving traffic to your competitors’ sites.
Competitive Intelligence for PR Part 2: Optimize Content with Search Data
In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue. The question then becomes, once you know where to pitch, how do you do it as effectively as possible? Are the keywords/content in line with what your client wants lift for? Search referrals hone in on the right keywords: Keyword reports allow you to view the search terms driving traffic to a…
Sunday Series: Introducing the Parenting and Pregnancy Category
Compete is excited to announce the new behavioral category in Compete PRO: Parenting and Pregnancy. The group consists of 63 sites who had a combined 27 million Unique Visitors (UVs) in March. It’s a diverse group of sites, including resources for work-at-home moms, the National Association for Youth Sports, and Mothers of Preschoolers International. Check out the list of top ten fastest growing sites in the category below…
Traffic Spikes for “Game of Thrones” Season 3
Season 3 of Game of Thrones kicked off on this past Sunday, March 31st, on HBO, after much anticipation from fans. HBO reported 4.4 million viewers tuned in for the premiere, and another one million pirated the episode within 24 hours–not surprising considering it was the most illegally downloaded television show in 2012. How much attention is the new season getting online?
Search Marketers, Pick Your Keyword Battles Wisely
Getting found online is one of the major challenges every marketer faces, and it’s a problem that can have any number of solutions. One channel that digital marketers rely on to serve this need is search. Whether it’s bidding on the right keywords in your paid search efforts or creating keyword-rich content to attract the right customers, doing a bit of competitive research before you dive into search can pay…
Big News About the Compete API
I hope you all enjoyed the Holiday season! Here at Compete, we certainly had an exciting close to the year. The Compete API user base is growing faster than ever and we have seen rapidly increasing interest in our demographic data-points, organized by age, income, and gender, as well as our Daily Visit and Time share metrics, which provide daily trend data. Thank you! Now, the big news. I am extremely
Location, Location, Location: Analyzing Apartment Search Site Keywords
Image from: Apartment Key Image / Shutterstock Several weeks ago, we wrote a post about the top home buying sites and their performance online. As a college student, I am definitely not buying a house anytime soon, so I thought it would be fun to take a look at apartment hunting sites instead. In fact, yesterday Mashable published an article featuring 10 websites for apartment hunters so I decided to
The awe inspiring joy of R/C helicopters (and other market insights)
Image from: Sergey Mironov / Shutterstock Have you ever thought how great it would be to have a remote controlled helicopter? Sure you have. I assume it’s the lifelong dream of every (wo)man-child across the globe, but, similar to the G.I. Joe/Barbie life-size electric toy cars, such items remained woefully out of reach during my youth. I had long given up such juvenile thoughts, until a co-worker informed me that
Is LinkedIn Becoming A More Personal Professional Network?
Image from: AISPIX by Image Source / Shutterstock LinkedIn has secured their seat as one of the most widely used social networks on the web and since they went public last year, they’ve seen even more explosive growth and remains a site to keep an eye on (even with all the recent buzz about Pinterest). What was once thought of as an online résumé repository has quickly become much more.
ModCloth search strategies cut from a different cloth
Image from: ModCloth From mp3 players to custom shoes, we’re a culture obsessed with being different. This is apparent in the success of companies that have harnessed crowd sourcing techniques for women’s fashion. The community around ModCloth is clutch because the pictures and comments they add under the product descriptions make you feel more comfortable with buying clothing online. Community aside, the simple fact that a clothing manufacturer actually cares
Traffic Report: The Top 10 Growing Magazines Online
Image from: iPad / Shutterstock Here at Compete, we have compiled a Magazine category which encompasses both digital magazines and the digital forms of print magazines. While the category experienced a slight (and expected) seasonal dip of 3% in unique visitors, it is up 13% year over year, a much larger growth than the 4% growth from September 2009 to September 2010. As digital becomes more relevant and more crucial