search engine optimization

6 On and Off-Site Actions to Improve SEO

Image from: SEO / Shutterstock Google’s algorithm is constantly changing. As a marketer or entrepreneur optimizing your site, it’s important to know where to focus your energy to get the best returns. Each of these techniques plays an important role in your SEO strategy, and they work with synergy to give you the best chance of hitting the first page of Google. Here’s a guide to understanding the difference between

The Weekly Compete Pulse

We hope that all our American blog readers had a great 4th of July! We also hope you’ll all enjoy some articles from around the web for online marketers. Link building is search engine optimization 101. Getting backlinks to your site from around the web gives your site credibility and link juice that search engines favor when it comes to ranking. There are a lot of sketchy ways to build

The Weekly Pulse

Did you know that the average Facebook brand post only reaches 16% of its audience? Mashable reported that Facebook has rolled out an updated feature that makes it easy to tell brands the percentage of fans that see their posts among other analytics updates. CMO’s: Are you looking to extend your tenure? According to AdAge, social data may be the key. Their posts suggests that social data, when used well, can add years

The Weekly Compete Pulse

With the Big Game coming up this weekend, marketers are busy trying to get the most value out of their pricey ad campaigns. In a sign of the times, more Big Game advertisers than ever are going to be implementing social media and online marketing strategies to coincide with and enhance their television spots. Check out some of this week’s news articles that we read and found interesting for online