The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: 10 Google Analytics Advanced Segments That Reveal Search & Social ROI, How & When You Can Turn SEM From A Checkbox To A Core Business Component, How To Get Interactive Branding Right, The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers
Providing “Not Provided” – How You Can Still See Search Referral Data
You’ve seen the headlines. Google is rolling out secure search for everyone. Marketers shouldn’t fear this change though; this is just another step towards progress in the ever-changing world of search. Instead of burying ourselves in organic keyword lists, we must start taking a more holistic approach to search marketing and begin taking steps towards seamlessly combining paid and organic search data.
July 2012 US Search Market Share Report: Bing grows, Google down. AOL and Yahoo! remain flat
The recent share trends between the two largest search engines continued this month. Google’s share declined by 0.2ppts from June to July, while Bing picked up that share. Both Yahoo!’s and AOL’s share remained flat M-O-M. Google Powered now represents 66% of the market and Bing Powered has over a third of the US web search market at 34%. When looking at Y-O-Y query volumes, Google’s core search query volume
June 2012 US Search Market Share Report: Bing grows, Google down, continues trend seen over last 12 months
There were smaller changes in market share this month, with overall query volume slowing down for the first month of summer. Google’s share declined by 0.2ppts from May to June, while Bing and AOL each picked up 0.1ppt in their share. Yahoo!’s share remained flat M-O-M. Google Powered now represents 66.2% of the market and Bing Powered has over a third of the US web search market at 33.8%. Bing’s
Your Report Card Is In; Search Marketing Plays Well With Others
Image from: Student Image / Shutterstock The old model of communication (sender -> receiver) doesn’t really cut it anymore, especially with the ubiquity of social media in our digital world. Your search marketing efforts shouldn’t be any different. Allowing your search ads to be more interactive for consumers is a great way to increase engagement with your paid search campaigns, and at the same time, shows your potential customers that
The Weekly Compete Pulse
This week, Compete revived the TastyBytes series, and the event was awesome! We had a great panel of LBS experts to talk about location-based marketing. We also released an interesting study that we conducted on the Facebook pages of major brands. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Search marketing as a field is constantly evolving, and
Study Finds Link Between Brand Building and Search
NEW YORK Feb 9, 2010 "” Initial research conducted by Wunderman, BrandAssetÂ® Consulting, ZAAZ and Compete has found that the search engine consumers use to find a brand’s website impacts their perception of that brand and impacts their decisions made while they’re on the site. "Search begins with the choice of search engine," said David Sable, vice chairman and COO of Wunderman, one of the companies involved in the research.