Back-to-School Promotions Heating Up Early in the Summer
It may only be July and only a few weeks into summer vacation, but according to office supply companies, it’s back-to-school time already. Looking at the trends from the past years, the unique visitors (UVs) of the leading companies in the industry began their rise in July, peaking in the month of August. Taking this into account, it makes sense why office supply retailers begin their back-to-school sales promotions in July.
Tis The Season For….School Supplies!
Image from: School Supplies / Shutterstock Students everywhere are savoring their last bits of summer vacation, the few weeks before they have to trade in ice cream cones and carefree afternoons for notebooks and homework. That also means millions of consumers are in the market for back-to-school products. According to the Summer 2012 Online Shopper Intelligence survey, back-to-school shoppers are busy this season, with more than half of shoppers purchasing
Amazon’s Role In The Office Supply Market
Image from: Office Supplies / Shutterstock It’s the moment parents have been waiting for since last school year ended: the start of the back to school season. Traditional office supply retailers such as Staples, Office Depot and Office Max have predictably shifted into marketing overdrive to drive traffic and sales in stores and online. Data from Compete’s Online Shopper Intelligence survey suggests that the online demand for office and school