The Compete Weekly Pulse
Happy April! Spring is blooming and we’re excited for the beautiful weather. But we’re also excited about these interesting articles from the web — our followers found these exceptionally intriguing, and so we’re more than thrilled to share them with you.
Different Is Better: Blackberry Must Emphasize the Z10’s Competitive Strengths
Blackberry created a top-notch phone and new OS for its crucial comeback, but sold themselves short when marketing the device. The company formerly known as RIM spent a whopping $4 million dollars on its Super Bowl commercial. The ad did not significantly increase traffic to Blackberry’s site, unlike other brands like Jeep or Axe. Compete’s Super Bowl Analysis showed Blackberry.com’s Daily Reach only spiked on January 30th when…
2013 CES Recap –Video Interview
Image from: Kobby Dagan / Shutterstock.com Though CES 2013 is officially behind us, the buzz will linger for weeks to come (especially as all the exciting stuff that was announced at the show starts hitting the shelves). After coming back to our home base in Boston, Chris Collins and I had a great opportunity to talk to RCR’s Dan Meyer about what we saw this year at CES, including: Samsung’s
The Compete Weekly Pulse
When you think of cutting edge technology, what do you think of? Tron? Star Trek? Zenon: Girl of the 21st Century? Perhaps all of the above, but what you should be thinking of is beauty brands, specifically Estee Lauder (which launched an e-ccomerce site as early as 1996!). Now Estee Lauder is onto bigger, better, and smaller pursuits: mobile. Currently the company has 53 mobile sites in 12 markets, all
Witty Galaxy SIII Campaign Is Paying Off
Image from: Samsung Galaxy SIII / XDA-Developers.com Consumer attitudes have changed quite a bit since the iPhone first redefined the meaning of “smartphone”. In today’s world the iPhone is hardly the only cutting edge option for the tech-savvy and design-conscious consumer, and choices are getting more abundant. In a recent Compete survey of wireless shoppers 1 in 4 iPhone buyers cited familiarity, not the coolness factor or the best technology,
Dell: The Newest Member to Join The Ultrabook Club
Image from: All Things D Since Intel dubbed a new class of personal computers, called ‘Ultrabooks’, last year, many computer manufacturers have now entered the market to offer their own ultra-thin, notebooks designed for performance. Intel has claimed Ultrabooks will make up 40% of the market by the end of this year and Dell has been one of the most recent manufacturers to enter with its XPS 13 Ultrabook launch.