3 Easy Ways to Discover New Business Prospects
Whether you work in sales, do full time business development work, or you handle new business prospecting at an agency, you need to stay on top of new ways to constantly find new prospects. Sure, there are dozens of databases available that have contact information for thousands of professionals, but you might not know enough about the companies from those databases to make informed decisions about which prospects are good fits.
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: The best 404 pages around the web, five secrets to sharing content 15 times per day, effective B2B lead generation methods, and why you should be on Reddit.
Where Did Consumers Shop Online During Thanksgiving and Black Friday?
Image from: Winter Sale / Shutterstock Retailers and manufacturers are beginning to get an understanding of the impacts that months of holiday planning had on consumers. This year, brands have continued their aggressive pursuit of holiday shoppers by turning up marketing well ahead of previous years. Target launched a high-visibility holiday themed ad campaign before Halloween in an effort to capture as much attention as possible. During Black Friday
Pinterest: A Retailer’s Best Friend
Last May, we wrote about the new kid on the block, Pinterest. A self-proclaimed “virtual pinboard,” Pinterest allows users to collect images, quotes, recipes, etc. from across the web and organize them onto their own “pinboards” which can be shared with other Pinterest users. Examples of common pinboard inspirations are Wedding boards, Food & Drink boards, Travel & Places boards, & Home decor boards. Although Pinterest had shown promise back
Insights into Fiat 500′s below Expectation Sales Performance
Throughout the last month, Fiat has experienced its share of tumultuous news. It began with a third quarter financial report that stated how Fiat (excluding Chrysler) lost $285 million in global profit while the brand it rescued, Chrysler, made $451 million and pulled the combined company into the black. One of the leading culprits of Fiat’s below expectation performance is the Fiat 500 which has fallen behind its North American
Chrysler 200 Post Launch
The Chrysler 200 was one of several recently-launched models designed to highlight the rebirth of Chrysler. Its advertisements featured Detroit musician Eminem, and have won several awards. In October 2010, we set some general measures one might use to gauge the 200’s early success based on the then-current results for Sebring (200’s predecessor) vs. key rivals Accord, Sonata, Camry, and Fusion. Now nearly a year later, we’re checking back in.
Online Flower Traffic Blooms for Mothers Day
Online flower marketers experienced another great Mother’s Day season. Traffic to these sites grew by a healthy 7% from May 2010 to May 2011. The online flower business is a great example of how small, mom and pop businesses might have been given new life thanks to the web. A flower shop in a drab storefront can be re-energized thanks to sites such as Teleflora. As you can see, the
The New Music Landscape
It’s no secret that the music industry has undergone massive changes over the last ten to fifteen years. According to the Recording Industry Association of America, total US music sales have dropped an average of 8% each year since 1999, from $14.6 billion to just over $6 billion. Having heard this, you probably wouldn’t expect that in the first half of 2011, US sales are up by 1%. Okay, so
Off to Net.Finance
Thinking of attending the Net.Finance conference? Compete will be there – more specifically, Ron Sheklin and Joe Creney from our Financial Services practice will be there for the whole conference. And while we’re excited about the entire agenda, here are three sessions we think are must-attends: On Monday, May 16th: 11:00 Case Study: Into the Wild – Uncovering Holistic Mobile Insights at Wells Fargo Amy Buckner, Co-Founder & Managing Partner,
Creating Connections – Compete at ad:tech San Francisco 2011
Last week, like many others in the digital marketing sphere, Compete attended ad:tech San Francisco 2011. As an exhibitor we joined forces (and booths!) with our parent company, Kantar Media, which gave us a dynamic and increased presence, as well as the perfect opportunity to engage even more of the attendees who flock to the event in search of answers and insight into how the digitization of media is redefining
Compete Webinar: 4 Keys to Maximizing Online Channel Effectiveness
Group buying sites like Groupon and LivingSocial were a 2010 trend that will undoubtedly continue into 2011 and beyond. Online marketers can learn from sites like these in the way that they track what their competitors are doing and implement new strategies to keep up with and innovate past their competitors. Using these popular group buying sites as a case study, Compete will be hosting an hour-long webinar exploring how