Sunday Series: Tech Products on the Rise, Money Saving Sites on the Decline
While many people are enjoying the summer outside at the beach or around the house working on their home improvement projects, there are many that think the best way to beat the heat is by staying inside and shopping. Although this may not be surprising to most, what may be surprising is what they are shopping for. The answer, tech.
Marathon Monday: Nike Leads the Pack
Looking at the foot traffic to top brand sites; Nike, Reebok and New Balance, there is really no competition. Nike.com is the clear front runner. With each brand seeing higher shopping session shares on different retailers, how can brands optimize the purchase funnel on these retail sites?