Ridgeline

Ridgeline at Risk?

Recently several automotive publications have hinted that Honda may soon discontinue its innovative Ridgeline mid-size pickup.  Dodge just discontinued its like-sized Dakota.  Honda says it has no official plans to do so and just added some minor tweaks to the 2012 model.  Compete prepared a quick look at Ridgeline to inform Honda’s thought processes.  The analysis leverages Compete’s proprietary in-market automotive shopper metrics, which are based on unique consumers (i.e.,