Reverse cross-shop

Big 3 Reverse Cross-Shop: Headway!

Image from: ArchMan/Shutterstock For years, the so-called import nameplates gained market share by attracting domestic brand shoppers.  Many in the industry feel that with stable Big 3 finances and better products the reverse is now happening: import shoppers are increasing the extent to which they cross-shop Big 3 products.  To investigate, Compete analyzed reverse cross-shop rank for Ford, Chevrolet, and Dodge over time.  Reverse cross-shop measures the prominence of a