How Shopcade.com Is Drafting You Into Its Fashionable Army
Image from: Shopping Craze / Shutterstock “I love your shirt! Where did you get it?” Sounds familiar, right? It’s a natural tendency to associate style with a place of purchase, and slowly online retailers are learning that perhaps their best advertisers are the very same people they sell to. Shopcade.com knows this, and it’s about to make a killing by gamifying this trend, all based on the online phenomenon of
Is E-Commerce Too Big an Investment for Mass Retailers?
Image from: Nordstrom Anniversary Logo / Nordsrom.com Nordstrom is currently in the middle of their annual anniversary sale running July 20th through August 6th. No stranger to the sale store front, they promote five big sales a year. With a big push financially to drive their online sales this year, I decided to see if their e-commerce efforts have paid off so far in terms of driving traffic to the
Would you bet Your Bottom Dollar on JC Penney or Kohl’s this Quarter? Traffic Might Indicate No…
Image from: Breaking Copy Despite cutting prices this spring to counteract the decline in first quarter profits, Kohl’s online traffic may suggest another lull in profits this quarter. The announcement a couple weeks ago about JC Penney President, Michael Francis, suddenly leaving the retailer may also be a sign of a poor quarter for JC Penney. All this buzz piqued my interest, and I decided to look at Compete.com to
Making Marketing History? Burberry Tweets Thank You GIFs
Image from: favim In honor of hitting 1 million Twitter followers, luxury brand Burberry sent out approximately 3,000 thank you GIFs to fans last Monday. The thank you e-cards were personalized with followers’ names and were tweeted at them directly. While this certainly seems like a nice sentiment, and given that Friday was the GIF’s 25th Birthday, I wanted to determine what impact these tweets had. In order to try and measure the
Mom vs Dad: Who Gets More Love?
Image from: Mother’s Day Image / Shutterstock Spring is filled with many special days. Earth Day, Cinco de Mayo, Memorial Day…and most importantly, Mother’s and Father’s Day. In the battle between Mom and Dad, I am out to show which parent gets more love on their special day. Mom’s Get More Gifts 2 out 3 consumers planned to buy a Mother’s Day gift, but just half will buy by dad
Is Amazon’s Dress Shop Hanging By A Thread?
Kindle advertisements have enjoyed prominent, almost uninterrupted placement on Amazon’s homepage since its popular ebook reader debuted nearly 5 years ago. The success of the Kindle is due in part to the prime real estate the device has occupied and the resulting exposure among Amazon’s shoppers. Each month 3% of Amazon’s 90 million unique visitors shop for a Kindle device (with two thirds of them kicking the tires of the
Will IKEA Take Over The World or Just the World Wide Web?
Image from: Ikea Image / Shutterstock In the last year sales for IKEA have risen and with plans to expand even further it looks like the Swedish owned furniture store may just land on every continent. But with the success of growth internationally, how is IKEA fairing in the US? Looking at Compete.com we can see that visitors to Ikea.com are spending a good deal of time on the site.
The Impact of the Mobile Shopper
This white paper explores the continued evolution of the online shopper and the impact of the mobile shopper. Currently, consumers conduct 11% of their online shopping on mobile devices. As mobile phones and tablets become more prevalent, consumers will continue to shift their online shopping from PCs to mobile devices. Included in this whitepaper are some tips and recommendations to help retailers and brands prepare for the shift into m-commerce. Download the free e-book and learn:
Sunday Series: Fast Movers for Shoes and Accessories
Image from: Know A Brand For our Sunday Series this week, we have got 10 sites from the shoes and accessories category that saw rapid growth in unique visitors during the month of March. Enjoy!
Gilt is Guilty of Exclusion
Image from: Miami.com I have always thought of ladies with bags covered in designer logos as walking advertisement. However, I understand and appreciate the high quality materials and level of craftsmanship that comes with the premium price tag. Being one who is drawn to deals and always wanting a bargain, I turn to flash sale sites to look for designer goods. Recently, I visited Gilt.com, a flash sale site that
Don’t Know What to Buy? Ask Amazon
Image from: Sweet Savings Based on the e-mail recommendations I receive, I’m pretty sure Amazon thinks I’m juggling school with being a new father, and that I enjoy camping, makeup, and video games (only some of which are true). But I’m willing to bet a lot of this is skewed based on the fact that I work on the retail team at a web analytics company and that sometimes has