Tweets and Their Influence on Online Shopping

Image from: Twitter / Shutterstock During the several week lull that is mercifully located between the busy Back-To-School shopping season and the even busier Holiday shopping season, Compete and Twitter worked together to understand the impact that Tweets posted by retail companies have on the consumers who see them.  Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to a retailer Tweet more likely to visit

Gift Cards Top the Holiday Shopping Lists

Image from: Holiday Shopping / Shutterstock With a month left until December, shoppers are continuing to make a dent into their Christmas lists. By the beginning of November, about 60 percent of the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays. This was a 20 percent increase in shopping activity compared to two weeks ago. The number of people who had completed at

Sunday Series: Home Improvement Sites Building Up Traffic As Winter Approaches

Image from: Home Improvement / Shutterstock  Maybe it’s just me, but once the cold weather hits and I’m forced inside I begin to get incredibly antsy. According to the top growing sites in the Home Improvement category, I’m probably not alone. As temperatures drop, it looks like more and more people are looking at how to occupy themselves in their own homes, including committing to repairs and perhaps one of

How Can Up Its Social Game, and Why

  Image from: is beautiful, and rightly so; every handpicked item featured on the retail platform emanates the articulate, in-tune taste of the sites creators, Jason Goldberg and Bradford Shane Shellhammer. Recently has been getting a slew of attention, traction, and momentum, with a 9 million-member-strong community and projected sales expected to reach $150 million in 2012. Oh, and this is all after launching only two years ago

Early Shoppers Prefer Mass Merchants

Image from: Holiday Shopping / Shutterstock As we reach the end of October, more consumers are focusing their sights on December.  As of October 21, about half the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays, up 5 percent in 2 weeks.  In fact, almost 1 out of 10 consumers had already finished half of their holiday shopping. While more consumers got into

3 Key Insights to 2012 Holiday Shopping Behavior

Image from: Holiday Presents / Shutterstock   The leaves have not fallen from the trees yet but a decent amount of people have already started checking things off their Christmas list. According to Compete’s  Holiday Insights™ survey, slightly more than 40% of respondents have already begun buying presents, with 6% already completing more than half of their shopping for this Holiday season. When compared to the same time last year

3 Tips for Tracking Fall Fashion Consumer Trends

Image from: Fall Fashion / Shutterstock I think it’s safe to say that of the many reasons people love the advent of autumn, one of the top qualifies is the shift in fashion warranted by the shift in weather. The sweaters that were paltry and muggy in the summer become mobile havens in the fall. People begin to layer (and layer and layer). This means more clothing, it means more

eBay: The Start of a Retail Feedification?

Image from: Ebay Feed / eBay made news this week with the announcement that the online powerhouse will launch Feed, a Pinterest like experience.  Feed will be available on eBay’s site and allow users to scroll through products available for sale on the site. Earlier this year, we reported on the impact that Pinterest is having on how consumers engage with products and retailers online.  Pinterest’s growth in popularity

The Compete Weekly Pulse

The big news this week (for me at least) is that Myspace is back! Again! Except this time it’s totally for real. Just check out their new promotional video, Justin Timberlake included! Myspace, which for a while now has been a vestigial network of its former glory, might just be making an incredible comeback with its new focus (music) and new layout (horizontal Pinterest). Speaking of up and comings, have

Viral Marketing: Ain’t Nothing Old About Old Spice

Image from: Viral / Shutterstock It’s a paradox: Old Spice has been absolutely dominating viral media with its riotous commercials, yet their traffic is trending downward. If a brand is excelling in social yet suffering in unique visits, is this necessarily a case of cause and effect? Or is this just an example of leveraging a different platform to generate massive brand awareness? What Old Spice has done is no

Apparel Goes Mainstream Online

Image from: Women’s Apparel / Brands and retailers planning for the upcoming holiday season should take note of one category that many thought would never be conducive to ecommerce: apparel.  The forgone conclusion was the consumer would want to try on clothes or touch/feel the material before making a purchase.  Those days are behind us.  82M consumers shopped for apparel online this spring at an online retailer.  To put