3 Key Insights to 2012 Holiday Shopping Behavior
Image from: Holiday Presents / Shutterstock The leaves have not fallen from the trees yet but a decent amount of people have already started checking things off their Christmas list. According to Compete’s Holiday Insights™ survey, slightly more than 40% of respondents have already begun buying presents, with 6% already completing more than half of their shopping for this Holiday season. When compared to the same time last year
3 Tips for Tracking Fall Fashion Consumer Trends
Image from: Fall Fashion / Shutterstock I think it’s safe to say that of the many reasons people love the advent of autumn, one of the top qualifies is the shift in fashion warranted by the shift in weather. The sweaters that were paltry and muggy in the summer become mobile havens in the fall. People begin to layer (and layer and layer). This means more clothing, it means more
eBay: The Start of a Retail Feedification?
Image from: Ebay Feed / eBay.com eBay made news this week with the announcement that the online powerhouse will launch Feed, a Pinterest like experience. Feed will be available on eBay’s site and allow users to scroll through products available for sale on the site. Earlier this year, we reported on the impact that Pinterest is having on how consumers engage with products and retailers online. Pinterest’s growth in popularity
The Compete Weekly Pulse
The big news this week (for me at least) is that Myspace is back! Again! Except this time it’s totally for real. Just check out their new promotional video, Justin Timberlake included! Myspace, which for a while now has been a vestigial network of its former glory, might just be making an incredible comeback with its new focus (music) and new layout (horizontal Pinterest). Speaking of up and comings, have
Viral Marketing: Ain’t Nothing Old About Old Spice
Image from: Muscle Music Player / Oldspice.com It’s a paradox: Old Spice has been absolutely dominating viral media with its riotous commercials, yet their traffic is trending downward. If a brand is excelling in social yet suffering in unique visits, is this necessarily a case of cause and effect? Or is this just an example of leveraging a different platform to generate massive brand awareness? What Old Spice has done
Apparel Goes Mainstream Online
Image from: Women’s Apparel / Saks.com Brands and retailers planning for the upcoming holiday season should take note of one category that many thought would never be conducive to ecommerce: apparel. The forgone conclusion was the consumer would want to try on clothes or touch/feel the material before making a purchase. Those days are behind us. 82M consumers shopped for apparel online this spring at an online retailer. To put
Lucky Getting Lucky: Filling the Void for Compulsive Shoppers
Image from: Fill The Void / AdAge For Lucky Magazine, could there be a better way to kick off their first ad campaign in 12 years than by preying on the compulsive consumption habits of consumers? Probably not. “FILL THE VOID” spout the ads, in a stark, monochromatic command. It’s a bit clinical, but it’s also a bit comforting. At least we’re all being honest about shopping, right? The mantra
Laptop Shopping: Where Do Consumers Look First?
Image from: Technology Shopper / Shutterstock College means a lot of things; it means leaving home, it means growing up, it means adjusting your body to only consuming pop-tarts and whatever is microwaveable. For many families it also means investing in a new laptop, and for vendors it means knowing when to start your back-to-school gadget campaigns. Here are a few insights to help either party make the most of
How Shopcade.com Is Drafting You Into Its Fashionable Army
Image from: Shopping Craze / Shutterstock “I love your shirt! Where did you get it?” Sounds familiar, right? It’s a natural tendency to associate style with a place of purchase, and slowly online retailers are learning that perhaps their best advertisers are the very same people they sell to. Shopcade.com knows this, and it’s about to make a killing by gamifying this trend, all based on the online phenomenon of
Is E-Commerce Too Big an Investment for Mass Retailers?
Image from: Nordstrom Anniversary Logo / Nordsrom.com Nordstrom is currently in the middle of their annual anniversary sale running July 20th through August 6th. No stranger to the sale store front, they promote five big sales a year. With a big push financially to drive their online sales this year, I decided to see if their e-commerce efforts have paid off so far in terms of driving traffic to the
Would you bet Your Bottom Dollar on JC Penney or Kohl’s this Quarter? Traffic Might Indicate No…
Image from: Breaking Copy Despite cutting prices this spring to counteract the decline in first quarter profits, Kohl’s online traffic may suggest another lull in profits this quarter. The announcement a couple weeks ago about JC Penney President, Michael Francis, suddenly leaving the retailer may also be a sign of a poor quarter for JC Penney. All this buzz piqued my interest, and I decided to look at Compete.com to