The Weekly Compete Pulse
Happy Saturday and welcome to March! Here are the most popular stories we shared online this week. The second largest television advertising event was last Sunday: The Academy Awards. Brands spent between $1.6 and $1.8 million dollars for each thirty second commercial block. If you missed them, watch them all on Ad Age. Online, brands tried to replicate the recent success of the Super Bowl real-time marketing. Brands “newsjacked” the event
Compete Product Update: Optimize Ecommerce with FastFocus
The Super Bowl has been won, Oscars have been handed out and (at least in the Northeast) we’ve survived Nemo – one of the largest winter storms of the century. It hasn’t been all fun, games, and shoveling here at Compete in the beginning of the year though. A few weeks ago we released a brand new module for Compete PRO users, FastFocus, and we’re very excited about the level
Will TJX Succeed with Second Ecommerce Attempt?
Image from: Second Chance / Shutterstock.com Last year, the TJX Companies announced that it will once again return to ecommerce, six years after its first attempt to join the online retail marketplace. Operating three successful retailer chains, T.J. Maxx, Marshalls, and HomeGoods, the TJX Companies is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. With 2012 sales at their brick-and-mortar stores expected to exceed
JCPenney and the Dangers of Selective Data
Image from: JCPenney Rebrands / brandsunderconstruction.com JCPenney has been undergoing some huge changes in the past year – they’ve launched not one, not two, but three new attempts to rebrand the store. The most recent move was to launch a “store-in-a-store” program similar to Target. The Wall Street consensus, as well as their earnings, have said that this strategy isn’t working. But, I wanted to take a look at the Compete data
Cyber Monday Drives Online Sales
Image from: Holiday Shopping Online / Shutterstock Last week we explored the Thanksgiving/Black Friday related increase in in-store sales. This week, we see the impact of Cyber Monday deals on online shopping. Consumers took advantage of Cyber Monday week deals, spending on average $300 online, while spending only $244 in-stores. Year-to-year, 2012 was a much better year for retailers. Consumers spent 50% more this year on Cyber Monday deals than
Sunday Series: The Eternal, Inevitable Uggs Kicking Butt
Image from: Wedding Uggs / TheWeddingGuru With winter forcing people indoors, into coats and into more layers, I thought this was an adequate time to do a Sunday Series on my favorite piece of winterized clothing: boots. Below is a list of the top ten fasted growing shoe and accessory sites, ranked by increases in their UVs between September and October. It’s expected that boots would be dominating right now,
The Compete Weekly Pulse
$9.2 billion. Billion. That’s 9 billion and then some. That’s enough to buy 16,666,667 Furbies! It’s also the forecast amount of US social media advertising revenues for 2016, up from the $4.6 billion estimate in 2012. According to our sources, social ‘native’ ads are expected to surpass display in growth within the forecast period, capping out at about a $3.85 billion spend in 2016. That’s a lot of Furbies… With
Where Did Consumers Shop Online During Thanksgiving and Black Friday?
Image from: Winter Sale / Shutterstock Retailers and manufacturers are beginning to get an understanding of the impacts that months of holiday planning had on consumers. This year, brands have continued their aggressive pursuit of holiday shoppers by turning up marketing well ahead of previous years. Target launched a high-visibility holiday themed ad campaign before Halloween in an effort to capture as much attention as possible. During Black Friday
Furby is Back and Driving Higher Search Referrals
Image from: Furby is back! / Hasbro.com Furby is back, and er, better than ever. If you weren’t around on the verge of Y2K, Furby was the must-have toy of the season in 1998 and 1999. And now over ten years later, Furby is back and making his presence known, especially online. As an original Furby owner, I myself was obsessed with the toy. Now as Furby re-enters the market, with a
Is Cyber Monday Old Hat?
Image from: Holiday Woes / Shutterstock The weekend consumers (and retailers) everywhere have been counting down to is finally upon us. Shoppers have been gearing up for this holiday weekend for over a month. Research on Black Friday/Cyber Monday deal sites began to rise in early October and exploded earlier this month. These sites have been utilized by more than half of the consumers who plan to go
Tweets and Their Influence on Online Shopping
Image from: Twitter / Shutterstock During the several week lull that is mercifully located between the busy Back-To-School shopping season and the even busier Holiday shopping season, Compete and Twitter worked together to understand the impact that Tweets posted by retail companies have on the consumers who see them. Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to a retailer Tweet more likely to visit