The Weekly Pulse
There are countless digital news sources and articles swirling around the web, so we’ j compiled the most interesting pieces from this week for you.
Webinar Replay: Mobile vs. Desktop Retail Shopping Trends & Implications
To examine how consumers are using their mobile devices to shop, Millward Brown Digital analyzed the passively collected consumer behavior across ten of the leading US online retailers from January through June of 2014.
Brands Searching for Success on Amazon
Amazon remains the dominant player in US ecommerce, but how and where on Amazon are consumers shopping brands’ categories?
Sunday Series: Top 10 Retail Sites in September
With September data we have the list of top retail sites. Take a look at the top 10 from last month.
Beauty Industry Gets an Unexpected Facelift
A Harvard Business student has not only taken the internet by storm, she also may be changing the cosmetics industry entirely. What’s her new, revolutionary beauty product? A printer. The product is called Mink, and it allows consumers to print makeup, rather than continuously buying it from large cosmetic distributors.
‘Mesh’ Your Messaging: How H&M Can Get Digital Right
There are a number of ways that a company can work towards getting their holistic digital strategy right. Impactful emails, a well-designed website, guerrilla hashtag campaigns, affiliate marketing, et cetera. But mixing together a blend of actions isn’t always enough – and there’s always room for improvement.
Movie-Going Decline: Challenge or Opportunity for Theaters?
Movie theaters and online ticketing sites have been forced to find creative ways to reach and convert consumers online. Why? Well, for the overall American population, going out to the movies has dropped lower and lower on the priority list.
Fast Fashion Resonates with Young Shoppers
In the digital age, many consumers have become accustomed to getting what they want as soon as they click a mouse. The ever growing reliance on instant gratification could soon have profound impacts on the teen retailer space.
Facebook Research | How We Shopped: Holiday 2013
Check out this study conducted by Facebook and Millward Brown Digital on how shoppers utilized Facebook during their 2013 holiday shopping!
Mobile vs Desktop: Comparing the Traffic of 3 Major Retailers
With holiday season coming to an end, we thought it would be a good idea to take a look at three of the top retailers, but in a slightly different way. Unlike previous years, we now have mobile data to play around with and it definitely gives us a fresh look at how consumers are interacting with the retail giants’ websites – both on mobile and on desktop.
20+ Black Friday & Cyber Monday Facts That You Need to Know
Shoppers are keen on researching for the best deals and rely on different sources to gather information. The majority of shoppers are visiting Black Friday and Cyber Monday deal sites such as Blackfriday.com and Cybermonday.com. They’re also browsing online store circulars, visiting retailer websites, checking out social media pages and talking to friends and family about promotions.