retail sales

2012 Toyota Camry Baseline and Targets

On August 23rd, Toyota launched the 2012 Toyota Camry.  The launch is important to Toyota as since 2007 Camry has accounted for 1 in 5 Toyota US sales, and for many years was the best-selling car in the US.  Since the last Camry launch, Toyota has faced a multi-million vehicle recall and the devastating Japan earthquake and tsunami that significantly disrupted production.  Furthermore, segment competition has evolved significantly since Camry’s