referrals

If a Product Launches in a Forest and There’s No One There to Tweet About It…

Every company spends a lot of time and money making sure its products and services are the best they can be. That’s the point of business, offering valuable goods and services so that others will pay for them; but how can you profit from your hard work if no one sees it? There are a lot of accepted marketing methods to attract traffic to your website.

Quick-Tip: Search Analytics Reports 5 Ways

PRO customers all have access to the five basic types of search analytics reports; search referrals by Site, search referrals by Category, search referrals by Comparison, Keyword Destination Broad Match, and Keyword Destination Exact Match. The sections below will describe each in more detail. Search Referral Reports by Site This report allows you to see the last 90-days of keyword activity for a specific url, see the example below. Search

FedEx.com is Delivering – UVs That Is

Quick, can you guess the best month for unique visitors (UVs) on FedEx.com and UPS.com? Okay, I’ll break the suspense. As you can see below, December is typically the best month, by far. But you probably guessed that already. A deeper look at the data, however, reveals a few insights worthy of further study. First, UVs for UPS.com fell 2.42 percent between February 2009 and February 2010. During that same