red sox

Red Sox vs. Cardinals: Who is Winning the Internet?

If you are a baseball fan then October is one of your favorite months out of the year. Not only do you get to enjoy all the best parts of fall, but you get to watch playoff baseball—arguably the best part of the season. Now that there are two teams left and we head into game 6 with the possibility of the Red Sox coming out on top as winners

The Weekly Pulse

Our favorite ballpark, Fenway Park, turned 100 yesterday and Boston Innovation wrote about the ways that the Red Sox used social media to celebrate the birth of the ballpark. This week, the people behind the Red Sox Twitter handle hid 300 ballons filled with tickets around Boston and tweeted out hints about the location of the balloons. What a cool idea! Does your brand have a social personality? AdAge published

Baseball 2012: Search Terms That Drive Home Run Traffic

Image from: Baseball Image / Shutterstock The start of Spring is not complete without baseball. As the MLB got off to another  intense start last week, I decided to use Compete to find out what fans have been searching for to get their baseball season started. I found the top 20 search referrals for Baseball to be interesting when looking at this specific industry in Category search. It seems as