rebranding

JCPenney and the Dangers of Selective Data

Image from: JCPenney Rebrands / brandsunderconstruction.com JCPenney has been undergoing some huge changes in the past year – they’ve launched not one, not two, but three new attempts to rebrand the store. The most recent move was to launch a “store-in-a-store” program similar to Target. The Wall Street consensus, as well as their earnings, have said that this strategy isn’t working. But, I wanted to take a look at the Compete data

Chatroulette: Trying to Save Face by Changing Its Face… Again

In case you’re unfamiliar with the controversial, Russia-based site known as Chatroulette.com, it is a popular social video site that allows the user to chat with any other random user who is also on the site. It’s a pretty cool concept that leaves some obvious ways for it to be abused (read: lots of naked people). Because of their troubles with pornographic content filling up the site, they’ve tried several