quick-service restaurants

Is America’s Diner Always Open Online?

Image from: Denny’s Even if you don’t regularly eat a Moon’s Over My Hammy or a Grand Slam, Denny’s is a household name. Branded as “America’s Diner that is Always Open” for more than a year now, I decided to take a look at their online traffic and see who was visiting dennys.com. Looking at daily reach and daily attention on Compete.com we can see that there hasn’t been a

Subway Freshbuzz: Online Ads for Breakfast, Marketing Success for Lunch?

Am I the only one that finds Burger King’s character “The King” profoundly creepy? Supposedly not, as Burger King recently split with their ad agency Crispin, the creators of that particular campaign. But no matter who their ad agency is, fast food restaurants aren’t known for spending a larger portion of their advertising dollars online. There are TV commercials and billboards in abundance, but why give so little attention to